British Telecom (BT) has announced a 'breakthrough' service which it claims will eventually eradicate nuisance calls entirely.
The company claims that the 'breakthrough' is through harnessing huge quantities of live data and then creating intelligent blacklists.
Using massively powerful computing software BT says its analysts are then able to pick out and analyse nuisance callers with a far greater level of accuracy than before.
BT will then correlate their own blacklist with a new customer-fed list which will allow customers to block individual numbers, or even specific ranges including international numbers, withheld numbers.
The company says this new initiative will allow them to block up to 25 million phone calls a week - a massive increase considering 75 per cent of the public claimed that they received at least one cold call every single month.
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TalkTalk has responded to BT's new initiative saying that it now blocks 70 million nuisance calls every month, the company went on to call for government intervention to try and solve the problem.
"We’re pleased to see other providers follow our lead in taking a stand against nuisance calls. But this is an urgent problem, which can only be tackled if government mandates all telecoms providers to offer free call blocking."