Over the next five days Microsoft's search engine - Bing - will showcase the work of five small UK charities, enabling each cause to talk about the valuable contribution they are making to the communities they work in.
The first of the five charities to be featured (today) is Magic Breakfast which delivers free, healthy breakfast foods to UK primary schools because children start the day too hungry to learn. Magic Breakfast provides food to 6,000 children across the country each morning, and this improves child attendance, punctuality, concentration and behaviour - all for just 22p a day.
Additional information about the challenges that these charities seek to tackle are available by clicking on the Bing homepage hotspots. You can also watch in-depth videos with the founders and staff and find out more about each cause, including details of how you can make a donation or help, by visiting www.bing.com/HelpYourBritain.
The five charities featured throughout the week will mark the start of a longer ongoing campaign, with Bing handing over its Homepage to a new UK charity on the final Friday of every month. This is where Bing users have the opportunity to nominate a charity that they would like to see featured on the Bing homepage by submitting entries via the Help Your Britain page on Bing.com.
Follow Andrew Edney on Twitter: www.twitter.com/aedney