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Christine de Leon

Christine de León is a London-based writer and content strategy consultant

Christine de León is a London-based content strategist.

A digital pioneer, Christine helped create London's largest outdoor screen dedicated to digital art, overlooking Leicester Square. In 2000, Christine broadcast the first online stream of the Notting Hill Carnival from Norman Jay's Good Times Sound System. In 2001 Christine created the first mobile guide to Berlin's Love Parade.

In the intervening years Christine has produced a number of performance art installations, brought up two young children and became OgilvyOne's in-house content expert. When she is not blogging about cultural politics, she is advising brands on the brave new world of content strategy.

How 'Brexit' Was Sold to the Masses

The scapegoat handed to them by the Eurosceptics is the immigrant. One only has to look at how nationalist fervour and economic strife following the Great Depression played out in 1930s Germany to see how close we are sailing to the wind.
29/06/2016 13:18 BST

For Culture's Sake, Vote Remain

The key reasons are both economic and cultural. The EU is the largest export market for the UK Creative Industries, making up 56% of all our overseas trade. From a cultural exchange standpoint, the UK's creative industries are undeniably enriched by the diversity and strengthened by the movement of talent across the EU.
23/06/2016 16:07 BST

A Game of Cat and Mouse: Finding Vivian Maier

Her current notoriety is due almost entirely to the producers of the film John Maloof and Charlie Siskel. They are obsessed with digging up her personal history to find out why she never entered the canon of great street photographers sanctioned by the art world establishment.
24/07/2014 10:07 BST

Sustainable Cities: Copenhagen

Copenhagen is a secondary city that doesn't get the attention it deserves. Like any other large European city, it has the trappings of contemporary culture: it is home to the exquisite Royal Danish Ballet, it hosted this year's Eurovision Song Contest and it is also the centre of iconic mid-century furniture design.
04/06/2014 12:20 BST

Best of 2013 Part Two: Fashioning A Better Future

After the Rana Plaza disaster last April, consumers could see first hand how their appetite for cheap clothes fuels exploitative working conditions amongst the poorest people on Earth. 2013 became the year that the industry were forced to reevaluate the efficacy of their corporate social responsibility policies.
31/12/2013 14:07 GMT

Best of 2013 Part One: Funding Ethical Fashion Democratically

There are hundreds of fashion projects on both of the major crowdfund platforms that are leveraging online financial support from friends, family and total strangers. Included in the mix are a small but significant number of social entrepreneurs who are using crowdfunding as a way to marry up fashion creativity with sustainable and ethical projects.
23/12/2013 13:41 GMT

Mandela: Let's Not Talk About the Batik-Style Shirts

I imagine that today, fashion writers around the world will be mentioning Mr. Nelson Mandela's penchant for Indonesian batik-style shirts. Let's not do that here. Instead, let's talk about his life's work for a more just, more humane world.
06/12/2013 08:57 GMT

Three Ways To Get A Leg Up In Fashion

Young designers find it difficult to secure funding at the start-up phase of their business. Beyond going to the 'Bank of Mum and Dad' or securing a bond with the well-off cousins, where does a young entrepreneur go to find backing for her/his new fashion venture?
05/09/2013 17:43 BST

Four Alternatives to a Primark Boycott

Some have suggested a consumer boycott of Bangladeshi garments at these retailers, but a boycott could be counter-productive because doing so could jeopardise the job security of the garment workers. The best course of action is to put consumer pressure on Primark. We can't shift our society's addiction to cheap fashion overnight, but we can insist that as the buyers, Primark must put pressure on their supply chain to adhere to the basic tenets of a safe working environment.
29/04/2013 17:44 BST

Made in England

It is quicker and better to circumvent a murky supply chain altogether by reframing our love for fashion in two ways: first, decide that it is better to buy from independent designers rather than a multinational corporation and second, look for labels that are manufactured locally.
04/03/2013 16:37 GMT

Treasure Vintage in the Age of Austerity

It's safe to say that the festive season has begun. The office Christmas party is booked and New Year's Eve party invitations have been RSVP'd, so now the 'What will I wear?' question looms in the air, somewhere between your wardrobe as it is now and your bank account.
04/12/2012 17:12 GMT

Fashion People Who Push the Environmental Agenda

The earth's resources can't sustain the hideous environmental impact of fast, cheap fashion. As our landfills reach capacity with our binned six-week-old Primark leggings, it feels very much to me like the healthy future of the environment is in the fibres in which we chose to clothe ourselves.
19/03/2012 22:43 GMT

London Fashion Week Day Three: Estethica Rules the Roost

I met <a href="http://iamaudreyhepburn.com/" target="_hplink">Audrey Hepburn</a> on Day Three of London Fashion Week at a fashion party in Somerset House. As we all know Audrey is a style icon, so what could be a better way to inspire the next couple of days of Oxfam London Fashion Week challenge?
20/02/2012 22:17 GMT

London Fashion Week Day 1: Glad Rags in the Age of Austerity

The beauty of second-hand clothes lies somewhere between owning a timeless classic and being creative with your personal style while on a budget. Plus, there is the added feel good factor of knowing you are saving a garment from the landfill and in doing so, you are supporting a good cause.
20/02/2012 10:05 GMT

Prophetik: Think Globally, Act Locally

What Jeff Garner is doing with Prophetik is unique. Apart from being an artist with a clear vision, he is an entrepreneur who owns his means of production, he is a businessman who understands the values of environmental justice drive that his brand forward and these factors combined create Prophetik's unique position in the market.
09/02/2012 22:31 GMT

Recycled and Cooked: Sustainable Jewellery

I was at the Wellcome Trust recently to see an exhibition about charms and superstition called Charmed Life: The Solace of Objects, which is - you guessed it - about charms, amulets and superstition.
24/11/2011 00:03 GMT

Sustainable and Ethical: Trainers that Don't Cost the Earth

When I think of monolithic sportswear brands and their highly questionable supply chains, I just have to resign myself that the Gazelle and the Chuck T are both one of those "It was great while it lasted, and even though you're still hot, it just isn't working for me anymore," relationships.
04/11/2011 22:21 GMT

Ethical Fashion - The Stylin' Three Rs

Every eco-fashionista knows that one doesn't have to sacrifice style for green cred. Gone are the days of ill-fitting garments made of itchy hemp and amorphous silhouettes.
25/10/2011 00:05 BST