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Peter Hofstede

Game Development Director at Spil Games

Peter Hofstede is Game Development Director at Spil Games, the world’s largest gaming platform with more than 180 million monthly active users, which also runs He is responsible for all of Spil Games’ game development and oversees the firm’s European and Chinese game studios. He has over 10 years of experience in the gaming world and is an expert in the mobile, online casual and social gaming space.

The Generation Game: Gaming and the Grey Market

Whilst developers have started catching on, the industry has a way to go in order to be fully up-to-speed with the intersection of women and gaming. So, how exactly do different demographics perceive gaming and what is the generational effect that is caused by these viewpoints?
17/12/2012 12:02 GMT

Online Gaming - Why It's Better for Your Daughter Than You Might Think

Tween girls want to exercise their aspirations, to explore and express their creativity as well as to develop and learn. Enter online gaming, once dominated by (and traditionally marketed to) males, but now includes offerings specifically for girls, meeting all of these needs.
01/11/2012 17:44 GMT

A Huge Opportunity Lies Untapped in the Gaming Industry: Games for Girls

Unlike their parents and older sisters, this generation is at a stage when they are yet to join Facebook. This means that they haven't been exposed to Facebook's plethora of native games and apps. As a result, this means there is plenty of space for the next big tween girl franchise to step into the picture. It's here where a mass of licensing opportunities exist too.
04/10/2012 11:17 BST