profile image

Will Bancroft

Digital marketer and strategist

Digital strategist and marketer, working with global brands and tech startups. Live in New York. Into cycling, the outdoors, technology and innovation.

Also find me on Instagram, LinkedIn, and Twitter.

Can Cryptocurrencies and Micro-Tipping Really Kill Pesky Display Ads?

When the Internet blew up, how we consume and pay for content changed forever. Instead of having to buy the whole newspaper, or magazine, we were able to browse just the articles we were most interested in. Publishers moved to sell digital ad space, just as they did in physical publications before.
07/04/2015 10:32 BST

Which Music App is King of Dark Social?

Outside of Instagram, I probably have the most love for music streaming apps. I'm a self-certified Spotify superfan. So how are mega-apps, like Spotify and its competitors doing when it comes to enabling users to share music and content via dark social?
11/02/2015 11:39 GMT

Six things I did right in my first startup

You know how low the success rates are for startups. Make yourself as valuable to your business as you possibly can and you'll end up making your self more employable outside of it. Doing so also helps drive your business forward.
20/01/2015 12:20 GMT

Why I Love Volunteering in Startups

Volunteering is a great thing. In search of a little more meaning and reconnecting with with my country boy, Devon roots, I volunteered for Trees for Cities in London, for a time. Planting trees is a therapeutic process in its own right, but the best thing is watching what you planted, grow, take shape and become a part of the landscape.
02/01/2015 11:57 GMT

What I Did Wrong In My First Start Up

What did I do wrong in my first startup? What didn't I do wrong! I probably did more wrong than right, but I got out the other side with some skills, earning power and am able to tell the tale. I'll take the hard earned lessons with me onto the next one, hopefully executing much more artfully and smartly next time.
29/12/2014 11:19 GMT

Six Things I've Learnt From Six Years in Startups

I never took a normal job after university. I went into tech startups instead; fin-tech to be precise, in London. Six years on, someone recently asked me what I'd learnt from choosing that path.
24/12/2014 03:33 GMT

Three Benefits of Bitcoin You Didn't Know About

The buzz around Bitcoin continues. You cannot read a newspaper or blog without news, developments and investments in this most famous of crypto-currencies being mentioned and dissected.
05/02/2014 14:32 GMT

Gold Price Scandal Further Exposes London's Bankers

We've become accustomed to financial scandals these last few years. Never before have we had so little trust in finance. You'll remember the PPI, LIBOR, toxic mortgage-backed securities scandals and much more.
24/01/2014 12:19 GMT

China's Stealth Move in the Currency Wars

Five years on from the Great Financial Crisis and whilst it might feel like little's changed for us as individuals, different nations and their central banks are engaged in heated currency wars. In a race for exports and to inflate away huge debts it often looks like a game to print as fast as you can.
15/11/2013 11:29 GMT

Why the Internet Means the End of Government Money

You might say that during this long stretch of monetary history our freedoms and choice were restricted as we laboured away under state-imposed money systems. However, since 1990 there have been huge changes taking place.
23/10/2013 11:11 BST