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Fashion Technology London 2014- Part Two

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fashion technology ldn 2014

In this second part of our Fashion Technology London 2014 article we will be showcasing another six noteworthy companies who are one's to watch for 2014!

If you missed out on the first six you can check them out here.

rufflr

rufflr: http://www.rufflr.com/

Who?

rufflr is a social shopping site.

What?

Consumers are all constantly bombarded with thousands of products and brands but sometimes less is more. rufflr allows users to separate the wheat from the chaff, helping them to find amazing products through amazing people.

How?

rufflr allows users to find and make record of specific products they are interested in.

Insight:

rufflr have had lots of mini achievements like their first £1,500 day and a whopping growth spurt. However, their biggest achievement will be revealed in early 2014.

Shopcade

Shopcade: http://www.shopcade.com/

Who?

Shopcade is your daily source of fashion trends and deals.

What?

You can find all of today's top trends and deals in one place, curated by the celebs people admire, the bloggers that inspire, the magazines people read, and a great fashionable community. You can shop these trends and deals, or save them for later, and get alerted whenever they go on sale.

How?

Shopcade's proposition is pretty unique, they use socially powered trends, a massive catalogue of over 100 million products, updated daily and constantly completed by their users, and including all available deals as well as some exclusive offers for their users.

Insight:

Nothing makes Shopcade more happy than seeing new celebrities and magazines using Shopcade - Cosmopolitan Magazine are using their publisher tool to feature trending products next to their articles.

silkfred

SilkFred: http://www.silkfred.com/

Who?

SilkFred is the new online destination for those who love to shop unique pieces. It's a highly curated platform of fashion's future, offering a stylish mix of clothing, bags, accessories and jewellery, celebrating individuality and uniqueness.

What?

SilkFred work with independent and emerging fashion designers to help them to establish online and offline routes to market through SilkFred's platform.

How?

SilkFred work with over 130 fashion brands that are constantly pushing boundaries. They provide fashion brands with a one-stop shop solution to launch and grow their business online and offline. With both e-commerce stores for fashion brands, and a marketplace, currently used by 100+ designers, SilkFred continues to generate product sales for their designers, with a shopper base of nearly 10,000.

Insight:

SilkFred raised investment through crowd-funding site, CrowdCube and have now got a great collective of investors who support their business and can offer expertise. Post funding they've had some amazing opportunities including appearing on ITV's Daybreak and going to Downing Street to meet the Chancellor, George Osborne.

SnapFashion

Snap Fashion: http://www.snapfashion.co.uk/

Who?

Snap Fashion is a multi-award winning visual search engine for fashion that lets you find things that you love from a photo.

What?

They have 3 products: Snap Fashion on the web lets you Snap any image off any website to find similar items based on cut and colour. Snap Fashion on your mobile lets you find similar items on the move, and Snap ColourPop is their new app which lets you get inspiration from literally everything. Take a photo of a colour you love and they will find you everything in that shade.

How?

Snap Fashion are proud that they were the first to offer fashion visual search across web and mobile. When it launched, Snap was truly pioneering and it won them lots of awards, from Decoded Fashion to the Cisco British Innovation Awards.

Insight:

Launching Snap Fashion is the most exciting thing that the CEO Jenny Griffiths has ever done. She finds it incredibly cool that something that she was working on at university has turned into a fashion service being used by hundreds of thousands of people.

styloko

Styloko: http://www.styloko.com/

Who?

Styloko is a social shopping site.

What?

Styloko aims to connect women to the stylish products they love in a quick, curated and personal manner.

How?

Styloko lets you follow your favourite brands, add items you love to your personally curated boutique, and discover the latest in style with daily updates from their editors.

Insight:

Styloko's biggest highlight is the organic discovery, which developed amongst style influencers from well-known bloggers to stylists to TV personalities!

thread

Thread: https://www.thread.com/

Who?

Thread is a website that supply's people with their own personal shopper to help them find clothes they love.

What?

Thread make it easy for customers to shop by providing advice on what will suit them from an expert.

How?

Thread use a mixture of human stylists and intelligent algorithms to help their stylists provide a personal experience to many clients.

Insight:

Thread have had many highlights since their launch including: working with famous stylists such as Elizabeth Saltzman (who has styled George Clooney, Gwyneth Paltrow, Brad Pitt), growing to just under 10,000 clients, and being featured in GQ and Vogue.

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As you can see the London Fashion Technology companies are creating and achieving amazing things, from building the world's biggest apparel data warehouse, creating the first visual search engine, featuring in top fashion publications to growing over 1000% in the past year (that is not a typo it should be one thousand!). A lot of these companies are quite young but have some amazing achievements under their belts. With companies of this nature already occupying the London Fashion Technology scene it is exciting to think what the scene will look like (and have to boast about) at the end of 2014!

As a Fashion Technology business ourselves we could not be happier to be based in London. We also feel it is the best place to grow our team of Fashion Technologists whilst focusing on how we aid the industry, bettering the way it works and the way it creates experiences for the end consumer. It is an exciting area to be and one which we can only see growing from strength to strength.

For the full article click here.

We thank the companies profiled in this article, Amrita Kriplani for her curated Fashion Technology London list, and Amy Marsh for composing the article.