Lewis Hamilton has ditched his clothes for a sizzling new photoshoot for L'Oréal.
The Formula 1 champ announced he is the new face of the brand's grooming range Men Expert, with a series of Instagram teasers on Wednesday 29 June.
The black and white snaps show Hamilton posing shirtless in a shower, looking sharp in a suit and being caressed by a female model.
Not only do the shots show off Hamilton's incredible abs, they also give fans a glimpse at the 31-year-old's impressive collection of tattoos.
"I love my ink," Hamilton told Men's Health magazine earlier this year, revealing that they all have a meaning behind them.
"I’m very strong in my faith, so I wanted to have some religious images," he said of his Pietà tattoo on his shoulder - based on the Michelangelo sculpture of Mary holding Jesus after he came off the cross.
Hamilton also has a cross with angel wings on his back, a sacred heart on his arm and a compass on his chest to represent how "the church is my compass".
Hamilton's inkings also reflect his other passions in life - musical notes to represent his love of music, and script with the word 'Family' across his shoulders.
“Family is everything for me," he said.