Hands up if you have recently made an instantaneous clothing purchase to find that you don't actually love the item when you get round to wearing it a couple of times? I know I am not alone, the UK sends over a million tonnes of clothing to landfill sites a year.
I realised that the cheaply made, mass produced, fast-fashion I was buying was promoting unethical working conditions, environmental destruction and costing me a fortune. I decided that something drastic needed to change and set myself a personal challenge - to simply stop buying for a year.
The anti-ageing industry is at peak demand and recent research by Trinity College Dublin has even shown that how you see yourself ageing can affect brain ageing. As a result, the beauty industry is getting to know you and tailor products to your skin's changing needs.
Perhaps I should explain: in the fashion industry Early Adopters are the tiny minority of women - or occasionally men - who are the first to get in to a fashion trend. The acronym EAT is my own invention. I also considered FEAT (Fashion Early Adopter of Trends) but discarded that as sounding too anatomical.
It's just that we are so far removed from the production and manufacture of the things that we buy, that we've all kind of forgotten that someone somewhere had to make them. And that the price on the ticket not only has to have bought the raw materials, but paid someone to make it.
Vitamin C serums are a fantastic addition to anyones beauty arsenal as a quality serum can reduce inflammation to help clear acne, promote collagen formation to plump out scars and fade post acne marks and hyper pigmentation for smoother, clearer skin.
Despite thousands of online tutorials on how to take care of your natural hair, how to grow it long and the emergence of hair conventions and forums, Muslim women seem absent from this conversation.
If fashion is a language, Ashish Gupta's Spring Summer 17 collection at London Fashion Week spoke of multi-cultural defiance in reaction to the post-Brexit toxic anti-immigrant sentiment and violence reverberating throughout Britain and more broadly, much of the western world.
There is a kind of poetry in taking the unwanted and giving it another life - as a design process it has its own aesthetic signature, its own set of values, its unique method. It may not be for everyone, but those who love it can become passionately addicted.
I became lactose intolerant and started being more considerate of what I ate and where it came from, eating mainly organic food. The experience of changing my eating habits made me think, if I can be careful about what goes inside my body, why can't I be careful with what goes ON my body
In many ways, we have reached a stand-off between these two fashion industry camps - a stand-off that drives heated debate in every fashion industry forum, and much frustration. Yet, the challenges of sustainability are common to all of us, to every fashion consumer and to every business owner.
For me, it is of course my hair. I need it to look on point or I just can't face the world with my head held as high. Whether I've decided for a natural curly look or something altogether straighter; there needs to be an effort made whilst still looking effortless. So what's a busy girl to do?!
Right now, brows are the thing. We all want beautiful brows, but we aren't always born with them and it can get a little more than tedious trying to change that. Whether your tinting every two weeks or drawing them on every morning, big and bold brows can take a lot of work to achieve. Well, I should say, they did.
Lonely, is engaging with their female customers on such a successful level that its Instagram account is full of women asking how they can get involved in their photoshoots. Turning its back on the glossy, uber-sculpted look, Lonely has embraced real women and securing a shoot with Lena Dunham has thrust them firmly into the spotlight, for all the right reasons.
I'm often asked by my fellow bearded brothers various questions about maintaining the hair we all like to let perch on the underside of our faces. In the bearded community, strangers and friends alike often discuss the best ways to manage our face rugs and keep them looking luscious.
So I'm going to start with a confession: a couple of years ago I didn't particularly like shopping "ethically", sometimes I still don't. As a founder of a company that promotes ethical products that may sound a little odd, but bear with me.
Sustainability is a hot topic right now. A trend in the fashion industry you might say - and although this recognition and rise in awareness can't be anything but good, trends are fleeting, sustainability cannot be.
Let's stop beating ourselves up about what sustainable fashion is or isn't. An existential crisis is not going to help the real environmental and social crises that fashion has a hand in creating every day. Instead let's focus on celebrating pure, honest and creative fashion that harnesses its incredible power to do good.
What sustainable fashion is and how it can be measured is still an open question. There is no single, universally accepted standard for sustainability in the fashion industry, and terms such as 'eco', 'ethical', 'green', 'slow' and 'responsible' fashion are all being used interchangeably.