Back in March, Facebook acquired a largely unknown app called MSQRD Masquerade.
Mark Zuckerberg announced the take over by posting a video of himself using the app's features, one of which transforms you into Iron Man.
The app works by applying filters to your selfies, using picture and video formats.
Snapping a image of you looking like Leonardo DiCaprio, to giving you Anime eyes. the app will keep you preoccupied for hours.
Perhaps the most freakish filter is the face swapping one, which we have tried out ourselves here at HuffPostUK on various celebrities and politicians.