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Lucy P. Marcus

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How Executive Pay Gets So Out of Control: Boards Are Tone-Deaf in a Soundproof Room

Posted: 27/04/2012 09:44

Why is it that executive pay continues to seem so out of line with what common sense would tell us is justified?

We've seen a number of striking examples over the past several months of compensation packages that, when exposed to the light of public scrutiny, evoke a range of negative reactions, making people anywhere from mildly annoyed to genuinely appalled. The packages seem out of line with results, and pay ratios are striking. Recent cases are unbounded by sector or location and include AstraZeneca, Barclays Bank and Shell. So what happens in the boardroom that lets such a package emerge?

In most board structures, a remunerations committee is assigned to set the level of compensation and determine the components of the pay package that senior executives receive, including base pay, bonus, stock and privileges such as use of the company jet. In recent years this committee assignment has gone from fairly light to as time-consuming as the audit committee.

There are several factors at play as the remunerations committee and the board as a whole try to weave together pay packages.

Compensation consultants

Often compensation consultants are used to help determine the packages of senior executives. Although many make a sincere attempt to prepare a comprehensive view, taking into consideration peer groups, market pressure, and many other factors, they may not fully appreciate how such a package will appear to stakeholders. What they advise may seem fair in the vacuum of the boardroom or on paper, but oftentimes it does not reflect other realities and pressures on the company from stakeholders such as investors, employees and the community at large. Also, there is a real danger that consultants can become part of the problem, driving up compensation packages as they create an aura of ensuring that the CEO and senior team feel fairly compensated relative to their peer group - a sort of 'keeping up with the Joneses'.

Personal feelings

Directors may have developed personal relationships with the CEO and senior team and feel as if they must give them a certain compensation to 'save face'. Or the directors may feel that the work the executives have done and are being asked to do in the future is onerous and must be compensated in a predetermined way - a way the board is accustomed to and feels reluctant to stray from. This can be a slippery slope, or rather a speedy escalator, as each year the desire to reward and inspire means that ever grander packages need to be put in place.

A disconnect from today's reality

Those of us in the boardroom can often feel we are in a soundproof room. Even though we come armed with a great deal of knowledge and information, it is hard to factor in all the input from outside voices or truly take seriously some of those voices. The conversation around the table about compensation may sound reasonable in the vacuum of that room, where big numbers can be bandied about, but it is vital that directors have a finger on the pulse of the market and consider how the pay package, or severance package for that matter, will be received by the wider world. Board members who have been through this process often express surprise at the response by the public and had little appreciation or understanding of the impact their decision would have on the company's reputation.

A lack of direct accountability

To date, most board members have done their work in a 'black box', so the decisions they made went fairly unscrutinised. Even if there was any outcry about the package, the issue was usually not linked back to the board. As such, there was little accountability for individual board members; they did not have to deal personally with any backlash that came as a result of unpopular choices.

This is changing rapidly. The perception and accountability of the boardroom, and indeed the personal accountability of individual board members, has been transformed. Increasingly board members have to demonstrate why they have taken certain decisions or voted in a certain way, and remuneration committees are being asked to substantiate their choices.

Boards need to come to grips with compensation structures of their senior executive teams, and stakeholders need to continue to voice their concerns about compensation packages. CEOs and other members of the C-suite deserve fair compensation for running companies, particularly in demanding economic times, when only organizations with the best talent will survive and thrive. On the other hand, these difficult economic times call for judicious decisions about compensation packages that are more clearly linked to performance and demonstrate that board members are not tone-deaf in a soundproof room.

Note: Lucy P. Marcus is a columnist for Reuters, where this article first appeared.

Lucy P. Marcus is the founder and CEO of Marcus Venture Consulting, and she serves as non-executive chair of the Mobius Life Sciences Fund and chair of the Mobius Life Sciences Fund Investment Panel. Lucy is a board chair and non-executive director who is challenging conventional wisdom inside and outside the board room. She has emerged as the voice setting the agenda on future proofing boardrooms and companies around the world, and was recently recognised with the Thinkers 50 "Future Thinkers" Award and was ranked 19th on the Reuters & Klout 50 list of "Most Influential Execs on the Web". She is also Professor of Leadership and Governance at IE Business School, focusing on corporate governance, ethics and leadership, and she writes a column for Reuters on the intersection of boards, leadership, and ethics.

 

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Why is it that executive pay continues to seem so out of line with what common sense would tell us is justified? We've seen a number of striking examples over the past several months of compensation ...
Why is it that executive pay continues to seem so out of line with what common sense would tell us is justified? We've seen a number of striking examples over the past several months of compensation ...
 
 
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11:53 AM on 05/01/2012
My CEO and the board voted themselves and their execs 20% raises this year. But times are tough, so the rest of us got 1%. Yes, I think a little corporate governance may be in order.
06:30 PM on 04/29/2012
One can believe in capitalism and still feel some degree of regulation to control collusion between executives and a board of directors is in order.
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jessjesskk
Benevolent Zombie Power
11:58 AM on 04/29/2012
There is another consideration: when a business gains scale (say for the sake of example revenue of $20bn) then a hit or miss by the executive can be a huge impact. Assume the CEO has an impact on 5% of revenue because of his strategy and a good exec vs a bad exec chage that from 4% to 5%. It's $200m a year. Assume gross margin of 50%. It's $100m a year. And this is conservative.

Based on these figures, the CEO can ask for a chunk of the difference because the sahreholders have been better off by $100m so he can ask, say $10m and shareholders are happy to pay. Which is waht happens by the way in companies owned by private equity firms. Shareholders are ruthless with their executives but they pay the executives extremely well.

The question is mostly about making sure a company has the strong CEO.

Then enters another parameter. Many investors are just following the flow. Thus if you don t pay the ceo at the same level as the rest of the market the assumption is that is he not worth it. Thus the company is not optimized, thus the company should not be kept in portfolio, making share price drop.

etc, etc...
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dadw5boys
Disabled Vietnam Vet
03:57 AM on 04/29/2012
Back in the 70's Junk Bond Traders started doing Hostile Take Overs to raid Corporate Bank Accounts and value selling off the Company for it's parts. Remember the Movie "Pretty Woman " ? Or ask Mitt Romeny that is what he did. Raiding the Corporations steal retirement funds, bank accounts and maxing out lines of credit before selling off the Corporations and disappearing with all the value.

The Boards of Directors tried Posion Pills like expanding the amount of stock or taking on debt. But what seemed to keep the Hostile Take Over Raider away was NOT having any Bank Accounts for the Corporations. So the Executives started taking the money in salarys, stock options and bonuses each quarter
Genders
Love, Tolerance, Enlightenment
09:24 PM on 04/28/2012
Just tax income/gains are 50% over a million and 90% over a billion. Like Ike did. When the USA became the greatest economy in history.
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jessjesskk
Benevolent Zombie Power
11:52 AM on 04/29/2012
Income is already taxed at 50% over £150k... and no one ever makes one billion of gain in a year except in extremely rare cases when someone sells his owned business (maybe 1 case per year...) so your proposal would change nothing.
Genders
Love, Tolerance, Enlightenment
08:33 PM on 04/29/2012
not here, the max tax is around 30%.

I don't know. When you sell a company of stock, you can easily exceed a billion dollars in a year. I would eliminate the ability to avoid that taxes by rolling it over. Individuals who reinvest their income, still pay taxes on it

I would make the rate graduated between 50 and 90% for

t except for a small retirement account.

I would also bring back income averaging over 10 years, and inflation adjusted basis calculations. That's fair.

Including gains would make a huge difference. 80% or more of the 1% income is capital gains.
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05:04 AM on 04/28/2012
http://sociology.ucsc.edu/whorulesamerica/power/corporate_community.html
Who Rules America: The Corporate Community

"Interlocking directorates -- defined as the linkages among corporations created by individuals who sit on two or more corporate boards -- have been a source of research attention since the Progressive Era at the turn of the 20th century, when they were used by famous muckraking journalists, and future Supreme Court Justice Louis Brandeis, to claim that a few large commercial and investment banks controlled most major corporations.

Today corporate interlocks are analyzed with bigger databases and sophisticated network programs, thanks to desktop computers. The databases are large matrices that contain information on the linkages between persons and groups. Either a corporate/organizational network, based on common directors, or an interpersonal/social network, based on shared board memberships, can be derived from these matrices. That is, the matrices contain a "duality of persons and groups" (Breiger, 1974). This is worth mentioning because this essay will discuss both "corporate networks," that is, the linkages among corporations created by interlocking directorates, and "social networks," that is, the linkages among people by virtue of the fact that they sit on the same corporate board..."
02:38 AM on 04/28/2012
This is possible because the board room is still the good old boy's club and board members are selected based on who they are. CEO's scratch the backs of the board members and vice versa. Until now, CEO's basically told the board what to do because they believed the board owed them big favors. Finally, the cows are coming home to roost. Every board member of every corporation should join together and tell these inept, incompetent, dumb ass, dimwits, nitiwts, idiot CEO's not to expect ridiculous pay raises, stock options, etc., etc., etc., when the company stock is sliding towards the sewer drain. We have CEOs demanding life insurance for 20 years, health and retirement for 20 years, private jet usage for xxx years, membership in this and that club, secretarial service, etc., etc., etc., while employees are losing their jobs left and right without any kind of a parachute.
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dadw5boys
Disabled Vietnam Vet
04:00 AM on 04/29/2012
if the Corporations don't pay out the money in salarys, stock options and bonuses but keep and build a large bank account to see the Corporation thru hard times it attracks attention of the Raiders like Romeny !
Hostile Take Overs began after the vietnam war with junk bond traders attacking any company with large bank accounts.
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walkerhds
01:04 AM on 04/30/2012
perhaps legislation putting retirement funds (yeah, quaint concept now) in a "locked box" would have prevented raiding for "free money"
10:54 PM on 04/27/2012
Ms. Marcus hit the nail on the head. I work for a large healthcare concern and I have seen all of these elements at work. I have been exposed to several BOD's and when you have a strong admin team they can intimidate a weak board or they can align with a strong board member and create a pseudo fiefdom. It is a self perpetuating cycle that needs to be brought into check. These sentiments should equally be considered for senior bonuses especially in the financial sector.
01:52 PM on 04/30/2012
Pseudo-fiefdom. Yes. We are heading for high tech neo-feudalism.
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Carl Caroli
I just don't understand people
09:44 PM on 04/27/2012
Basically, an old boys club designed to self perpetuate the ever expanding divide between workers salary and managements compensation. Even if both the CEO and the worker bee got a 5% increase, the divide continues to widen since 5% of 50K is an order of magnitude less than 5% of 500K.
11:03 AM on 04/27/2012
Leftist political ideology and politicians being currently toothless, there is no egalitarian oversight of the excesses of the wealthy classes. They can get away with anything.