Most businesses dream of going global, and British tech companies are no exception to the rule. But while it seems obvious that the latest crop of Silicon Roundabout trailblazers (tech firms based in London's Tech City) should expand to their Silicon "sister" in California, that might not always be the right choice.
As we head towards COP21, the critical climate negotiations taking place in Paris in December, anyone invested in the Global Goals should think seriously about having the word SUSTAINABLE emblazoned on our foreheads. It should be front, back and centre of mind at all times because without the S factor we risk losing advances that have been fought for and undoing gains that have been won.
If you're a traveller looking for something that takes a richer and more longitudinal approach; a business person or civil servant looking for insight beyond the usual Dos, Don'ts, honorifics, platitudes and rituals; a student of the humanities and social sciences wanting something more grounded in the world today; or a seasoned dinner party socialite and pub quiz pro looking for a global Zeitgeist to boost your social capital - then this is definitely the book for you. There's plenty to learn, it sinks in easily, and this is the sort of book that you'll find yourself marking-up and folding page corners on.