If we accept that birth has become a multi-billion dollar business around the world, then all expectant parents are consumers of that business. As consumers, all expectant parents have rights and they have a voice. Collectively, theirs is a very powerful voice that can be used as a catalyst to drive change.
In recent months, religion has thrust itself onto the national and international stage. When David Cameron proclaimed that Britain was a Christian country - in effect saying "we DO do God" - 55 public figures wrote to the Daily Telegraph accusing him of fostering alienation and division, against the background of turmoil in the Middle East.
"What could I do about this stuff? What is my area of expertise and how can I take action about things that I care about and can actually help with?" I don't want to do it alone. I'm powerless that way. I need a group of cool, passionate people who care and want to talk about serious shit but also use entertainment, creativity, storytelling and music to do it - blend entertainment with reality...
After 50 minutes or so flying, Hitadipa is in sight. It's located at the bottom of a narrow valley and due to its location, makes for a dramatic approach. It requires pilots to descend deep into the narrow valley in order to ensure they can land at the very beginning of what is a short and usually slippery grass airstrip.
15th February 2003: we know it was the biggest protest in world history. We know that millions of people who'd never before felt like they could make their voices heard by taking action, marched in the streets of 800 cities to say 'Not In Our Name'; that they dared hope for peace, but were committed by their governments to a bloody and illegal war.
Smartest and freshest of all, though, is the film's self-awareness and even the most touching moments have a deliberate, tears-in-the-mirror vanity. In one of the film's best passages, Tom tells Matt that he filmed himself crying the night before, which makes Matt laugh affectionately: the very next scene is of Tom crying...
What I thought was going to be a light hearted entertainment show turned into a much deeper exploration of the role of men within society. Due to the rise of feminism, women are more successful than ever and it does leave you wondering if this shift in the sexes has turned some men (not ALL - but certainly the ones on the show) into boys?
Enter Project Wild Thing, which was launched last September. How successful is nature as a brand? 'Nobody really knows', David says. For someone who is taking on the immense task of marketing nature to children, he is a remarkably humble man. 'I'm not saying it's changing their lives,' he tells me, 'but it's making them question.'