There are, I suspect, some adults who will be seduced by this kind of jolly CBeebies singalong advert. Who will merrily have their brain wiped clean of all the bad news stories that have plagued the energy industry and from now on look at British Gas as Brian Cant would Humpty - with fondness and kindness. Aren't they silly and sweet? I'm afraid I am not one of them.
Of all the threats to life that people in the developing world face, it is astonishing that the simple act of cooking is one of the greatest dangers of them all. And the scale of the tragedy is enormous; nearly three billion people in the developing world cook food and heat their homes with firewood or charcoal on traditional cookstoves or open fires.
Next time you're in your local pharmacy, take a detour to the men's shaving aisle. When you get there, scan the shelves in front of you. You'll see high-gloss packaging, lots of "Fusion" and "Turbo" and "Mach" brands. It's almost like you're in the Formula 1 pit lane, isn't it? The choice seems abundant.