t's an exciting time for the social gaming landscape, and it's fair to say that many operators are still at the beginning of the path to monetisation (and a more immersive experience for all). The key to success here will be personalisation and accounting for cultural preferences, as well as making the payment experience as seamless as possible.
Frustrated online Scrabblers are left with is the unwelcome sight of a new version of the Facebook-hosted game which some have described as "brash" and "vulgar". The rankings they have built up over long periods of participation, some players having many games on the go at any one time, have been lost, utterly and without warning.
Danny Kitchen, a 5 year-old from Bristol, racked up a bill of £1700 in less than 10 minutes. He'd been buying bombs in the 'free' app Zombies vs. Ninja at £69.99 per pack. He bought 19, as well as various other bonuses. When asked what happened Danny said, "I'm not sure how I did it, I thought it was free."