It was a strange but similar Wimbledon, both transitory and immobile in equal measure. Rising players continued their solid years, with nods to Timea Bacsinszky, Madison Keys, Belinda Bencic and Muguruza, showing both panache and consistency, navigating the ups and downs quite efficiently. However, it was Serena who still reigned supreme...
The stand was a concession for 'Sugarpova', Maria's all new confectionary range aimed at... actually I have no idea who it is aimed at, or why it is in what is otherwise a health food store, but what I can tell you is it sets of a new low for a celebrity endorsement. That it was placed right in front of the door shows the power of celebrity - and I am assuming the celebrity purse - to get in our faces.
Too many people spend too much time on developing strategy but too little on understanding the needs and psychology of their audience; in order to create meaningful and trustworthy dialogue within their community...
From grunts to scoring systems, tennis is a sport that's full of unusual quirks and strange traditions. Read on as we answer ten unusual questions about the history, the rules, and the culture of tennis.
In a week when the country is collectively obsessed about a group of elite athletes running around small grass courts in SW19, it's hardly surprising a pair of running shoes topped the headlines. What's more surprising is who was wearing them. Never mind the commercial power a Nadal or Sharapova can have when wearing a certain brand of T-shirt or skimpy tennis skirt. This week, Democrat senator Wendy Davis managed to turn a pair of pink Mizuno trainers into Amazon's best-selling shoe.
In years gone by it was somewhat accepted that women would earn less prize money than their male counterparts.
I've found that many bar-stool social commentators on the annoyance of the female grunt are men. Ha, the audacity! The male species complaining about the vociferous nature of women? That's like Bob Diamond complaining about interest rates or Jimmy Carr complaining about the tax system.
Maria Sharapova is the poster girl of women's tennis. The favourite for this fortnight's Wimbledon crown. An American in all but passport. She is adored by the WTA and her legion of fans, but off the record her fellow professionals talk very differently of Sharapova.
For a long time I have preached that Andy Murray shall not win a Grand Slam, and until the day he does this will not change. He simply isn't good enough in this era.