In the digital age, over a million people watched Clegg's tuition fees apology - original or remixed - in four days. If a single lesson can be taken from the Deputy PM's chart success, it's that the power of the internet is not to be underestimated.
The lives of most people are dependent on the modest wages they receive from work to survive and keep a roof over their family's heads. Any interruption of that income due to illness or unemployment of the breadwinner could tip the family into homelessness.
Nick Clegg's apology on tuition fees took the nation by surprise - but not by storm. What Nick didn't mention is the other promise he hasn't kept.
Sometimes people say sorry when they don't mean it. And surprise, surprise, people don't believe a word. So what makes an apology real? Here are some tests...
For the Tories, debates on Europe - and the UK's place in it - are all over their fringe schedule like a rash. The prime minister will be wanting to apply soothing ointment to this debate but he may find it very difficult to do. Party members scared of the UKIP challenge will want some Eurosceptic meat to chew on. This remains a huge challenge for Cameron.
I heard talk of the current session of parliament ending ready for party conference season, making me think back to when I worked in an office and the three weeks leading up to our Christmas shindig was a nightmare of people preparing for our get together like it was the only time they'd ever been to a party.
Politicians are very often described as "out of touch". This is a claim I have always been slightly suspicious of. By the very fact of being elected, it is politicians' job to be in touch. In my experience, constituents come to their MPs with the widest imaginable range of problems.
Some may argue that scepticism about political leaders is healthy in a democracy, that there is no reason to automatically defer to politicians and that they can still get on with their jobs even if they are not the most popular or respected people in the country.
That such a tax could have a devastating impact on the UK economy is by no means an understatement. We need to be focusing on encouraging growth, not discouraging people from working and running businesses in the UK.
As Britain headed to work on a Tuesday morning like any other, Westminster was feeding on its diet of speculation even more than usual. The reshuffle laid bare David Cameron's aims for the rest of the parliament for all to see.
I suspect the prime minister will come to regret this reshuffle. As is so often the case, the Tory leader has proved himself to be all tactics, no strategy. He is also deeply out of touch with public opinion.
It is not a good time to be young. Our youth are bearing the brunt of the economic depression and its self-defeating solution of austerity and cuts.
"The Liberal Democrats are currently enjoying a surge of support which they will ride to an impressive victory in 2015", so says nobody. Although commentary of the party's plight in some corners of the press is unnecessarily exaggerated, not even Nick Clegg can deny they're on a bumpy path towards a pretty nasty result at the next election. It's now down to the deputy prime minister to create fork in the road - this week, he got his shovel out.
I agree with Nick. It's been a while since I've done so but, on the subject of a wealth tax, I cannot disagree with the Deputy Prime Minister.
"We all have multiple identities," says Tony Parsons when I ask him whether he feels more of an Englishman or a Londoner, "but I certainly feel like I'm both. But I also feel British.
Attempting to write a contemporary blog on Westminster politics during the summer recess is a difficult task.