Mark Ritson's described marketers as magpies, flitting from one fad to another. He judged them guilty of spending too much time and budget on emergent opportunities at the expense of established ones. This flightiness leads to media investment out of kilter with customer behaviour and large investments in areas with unproven ROI.
During the referendum campaign it struck me that what we were witnessing wasn't so much an exercise in democracy as a gargantuan and protracted carnival - a pageant of unruly forces that had lain dormant for many years, but which had burst forth, invading the body politic and catching everyone off guard.
When I studied psychology I remember one definition of insanity being when the behaviour of an individual 'deviates from the statistical norm'. How dare we brand every great person of all time as insane? Quite the contrary, I believe that insanity is sticking to the statistical norm, by doing this you create, achieve and contribute nada of great value to society.
Life post-overdose had a different intensity to it - I couldn't run from my struggle anymore. I couldn't keep stuff shoved down and carry on regardless. I couldn't neglect my needs because saving myself after overdosing (I called the ambulance) was cementing a promise to myself - I was going to do this.
You might have come across the Myers Briggs Personality Type Indicator before. You might have taken the official test, or one inspired by it, and were given a 4-letter 'personality type'. But the validity of this personality type indicator is... questionable. Even the Wiki reveals how shaky the foundations are.
Visualisation! Imagine a big ballroom and at one end is a gorgeous velvet and gilt throne; make it any colour you want. This is where you need to be, this is where you are headed. It is from this throne that you will direct your life. See yourself walking straight down that red carpet, donning your tiara and taking your seat. Sit tall, settle in and make yourself comfy.
During a visit to a summer camp for children affected by the conflict in Donbass, eastern Ukraine, I met a boy close to the frontline who had made a drawing of a tree, on top of which he drew a house with a family. When asked why the house was in the tree top and wouldn't it fall down in the wind, the boy confidently assured me 'no', the house is strong and secure. I later found out that this boy's dog had been killed by a landmine.