#Psychology

Depression Is A Monster But Don't Fear it

Andrew Bonsall | Posted 29.11.2016 | UK
Andrew Bonsall

bmm banner.jpg I now take time, when sliding or emerging from that chasm in my mind, to research depression as a social and psychological phenomenon, as well as my own personal brand. As my understanding has grown, the shroud of mystery has begun to unravel.

The Science Behind Why We're All Obsessed With The Missing

Tom van Laer | Posted 29.11.2016 | UK Entertainment
Tom van Laer

It teaches us how to cope with loneliness, it offers a fictional revenge, makes us remember various emotions, including profound sorrow, embarrassment over being in retirement instead of solving the case, and guilt for losing a child. In some ways, Julien Baptiste is our alter ego, whose life events and emotions make us realise we are not to blame.

Why Are We So Bad At Planning? A Simple Solution

Leila Johnston | Posted 23.11.2016 | UK Lifestyle
Leila Johnston

Perhaps you're like me on this. I find it very difficult to think very far into the future. Not only do I find it difficult to think about, I find i...

Why I'm Hoping Ed Balls Syndrome Is Contagious

Dr Jessamy Hibberd | Posted 22.11.2016 | UK Entertainment
Dr Jessamy Hibberd

Enter Ed Balls... A real life example that shows that practice does not make perfect - and that it really doesn't matter. Someone like us (obviously not in run the country sense, but in a normal person doing strictly way) giving it his all, despite not being brilliant.

Decluttering Is About Unfolding More Than Folding

Helen Sanderson | Posted 11.11.2016 | UK Lifestyle
Helen Sanderson

One of the things Marie Kondo is most famous for is her folding method, which you can view here. I'm sure you'll agree, a drawer filled with beautifully folded items where you can see and find things easily would bring joy and harmony to anyone, especially someone who spends half their time rummaging in the bottom of their cupboard looking for things

The Mental Entrepreneur And Herd Instinct

Ales Zivkovic | Posted 10.11.2016 | UK
Ales Zivkovic

Entrepreneurship is lonely and it won't free you One of the misconceptions I see in founders that come to see me for psychotherapy or counselling is ...

Why Advertising Is A Low-Risk Investment

Richard Shotton | Posted 10.11.2016 | UK
Richard Shotton

On the morning of 27 February 1967 Robert Zajonc's attention was caught by a puzzling story in the Corvallis Gazette-Times. The article reported that:...

Psychologising Hillary Clinton and Donald Trump

Maria Karvouni | Posted 07.11.2016 | UK Politics
Maria Karvouni

Trump might want to try new things, which renders himself as a more risky option. However, beforehand predictions often fail. In any case, the new President must be supported by everyone and history will decide whether he/she was successful.

Analysing Theresa: Inside the Leadership of Mrs May

Claire Meadows | Posted 03.11.2016 | UK Politics
Claire Meadows

Politicians who become PM by accident or circumstance rather than through being opposition leader or winning an election (James Callaghan, John Major, Gordon Brown) often end up disappointing the nation. Behind the surface confidence and episodic displays of clarity of purpose, the signs are mounting that Theresa May could be the next addition to that list.

What If You Can Solve The Problem Yourself?

Jacob Strachotta | Posted 28.10.2016 | UK Lifestyle
Jacob Strachotta

What if you could solve the problem yourself while you relaxed, and when you had time? Your subconscious contains both the problem and the answer to the problem. But what is the subconscious?

Washing Machines, Telephones, The Sky Man And Doorbells

Laura De Stefano | Posted 21.10.2016 | UK Lifestyle
Laura De Stefano

I'm talking, if you haven't already guessed, about misophonia. Misophonia is, if you like, a fancy word for the hypersensitivity to sound. It's my belief that there are more people out there who experience this than know they experience it. I didn't know there were others out there like me until a few months ago.

Having Hope When All Seems Hopeless

Dr Paul Wood | Posted 12.10.2016 | UK Lifestyle
Dr Paul Wood

I recently received a message from a psychologist in a large Australian prison. She has been printing my blogs and handing them out to prisoners as "a beacon of hope for change". This got me thinking about the role of hope and optimism in my own life and personal transformation.

Bringing The Voices In Our Heads Out To Play

Amani Omejer | Posted 12.10.2016 | UK Entertainment
Amani Omejer

We all have voices in our head. Rather than suppressing them and keeping them quiet, Beyond the Ridiculous bring them out to play. Last Sunday evening...

How Can Brands Benefit From The Primacy Effect?

Richard Shotton | Posted 05.10.2016 | UK
Richard Shotton

If you had to choose between a vodka that was 'award-winning, refreshing, satisfying, vinegary and weak' or one that was 'weak, vinegary, satisfying, ...

Turning Around The Trust Tanker: Three Clues On Getting Started

David Evans | Posted 03.10.2016 | UK Politics
David Evans

"We have entered an age of post-truth politics." So declared the New York Times last month. They are, of course, not alone in seeing things this way. ...

Why Most Marketing Predictions Are Wrong

Richard Shotton | Posted 29.09.2016 | UK
Richard Shotton

Marketers love to make bold predictions. But how far should we trust these forecasts? An experiment by Philip Tetlock, from the University of Pennsyl...

How Do Brands Benefit From Charm Pricing?

Richard Shotton | Posted 22.09.2016 | UK
Richard Shotton

In a memorable scene from Mad Men the creative team gather in Don's office to crack an awkward brief. After an unsuccessful start to the meeting Pete ...

How Your Clutter Is Weighing You Down & Making You Unhappy

Charlotte Jones | Posted 19.09.2016 | UK Lifestyle
Charlotte Jones

Our minds become cluttered, thoughts, ideas and memories whizzing around with no place to rest. If our environment mirrors this inner chaos, our senses pick up on it and the inner chaos is likely magnified.

Would Marketers Rather Fail Conventionally, Than Succeed Unconventionally?

Richard Shotton | Posted 15.09.2016 | UK
Richard Shotton

Mark Ritson's described marketers as magpies, flitting from one fad to another. He judged them guilty of spending too much time and budget on emergent opportunities at the expense of established ones. This flightiness leads to media investment out of kilter with customer behaviour and large investments in areas with unproven ROI.

Wearing Your Heart On Your Sleeve Can Increase Your Focus

Fotini Markopoulou | Posted 13.09.2016 | UK Lifestyle
Fotini Markopoulou

Many of us are searching for a simple solution to help us work more effectively so that we have more time to do the things we love. I want to share one trick that you can play on yourself to keep yourself feeling calm and focused. It's simple, it's natural, and all you need is the right beat.

What Can Medieval Peasants Teach Us About Marketing effectiveness?

Richard Shotton | Posted 07.09.2016 | UK
Richard Shotton

They did this because they were loss averse: they knew that whilst a surplus of food was favourable, a lack of food was fatal. In fact this attitude to risk has been a facet of human development for so long that evolutionary psychologists think that we're hard wired to be loss averse.

The Brexit Carnival

Peter Collett | Posted 05.09.2016 | UK Politics
Peter Collett

During the referendum campaign it struck me that what we were witnessing wasn't so much an exercise in democracy as a gargantuan and protracted carnival - a pageant of unruly forces that had lain dormant for many years, but which had burst forth, invading the body politic and catching everyone off guard.

Did You Know...You Have Between 50,000 And 70,000 Thoughts Per Day...

Shahilla Barok | Posted 02.09.2016 | UK Lifestyle
Shahilla Barok

It's also a phenomenal number of thoughts to be having; however, our minds are so clever that they 'filter' these thoughts so that only the important ones are actually retained by us. This is known as DDG in NLP: Deleting, distorting and generalising.

Should Marketing Be More Theatrical?

Richard Shotton | Posted 01.09.2016 | UK
Richard Shotton

The main point is that the wit of an ad is not just a creative issue but also one of media placement. The perception of humour can be boosted through channel selection or implementational tactics.

Courage Over Conformity

Stephen Doran | Posted 25.08.2016 | UK
Stephen Doran

When I studied psychology I remember one definition of insanity being when the behaviour of an individual 'deviates from the statistical norm'. How dare we brand every great person of all time as insane? Quite the contrary, I believe that insanity is sticking to the statistical norm, by doing this you create, achieve and contribute nada of great value to society.