#Psychology

Brand Strength Comes From Admitting Weakness

Richard Shotton | Posted 18.08.2016 | UK
Richard Shotton

So why do imperfections make people and products more attractive and, more importantly, how can brands apply these insights? First, admitting weaknesses makes brands seem more human. In an age when many prefer the authentic to the mass produced, this boosts appeal.

Healing a Suicide Attempt: Cartooning My Experience

Amani Omejer | Posted 15.08.2016 | UK Lifestyle
Amani Omejer

Life post-overdose had a different intensity to it - I couldn't run from my struggle anymore. I couldn't keep stuff shoved down and carry on regardless. I couldn't neglect my needs because saving myself after overdosing (I called the ambulance) was cementing a promise to myself - I was going to do this.

Is Myers Briggs Legit?

Cat Neligan | Posted 09.08.2016 | UK Lifestyle
Cat Neligan

You might have come across the Myers Briggs Personality Type Indicator before. You might have taken the official test, or one inspired by it, and were given a 4-letter 'personality type'. But the validity of this personality type indicator is... questionable. Even the Wiki reveals how shaky the foundations are.

Why the Curse of Knowledge Makes for Bad Ads

Richard Shotton | Posted 08.08.2016 | UK
Richard Shotton

Think of a song. A simple, well known tune. Now tap out the rhythm on your desk and ask a colleague to guess the name. Easy, right? Well, an experime...

Doing What Matters Isn't Always Doing What's Easy?

Dr Paul Wood | Posted 02.08.2016 | UK
Dr Paul Wood

I spend a lot of time at conferences talking about my transition from delinquent to doctor. More specifically, the steps involved in moving from a bac...

Why I'm Doing a Topless Comedy Show

Samantha Pressdee | Posted 29.07.2016 | UK Comedy
Samantha Pressdee

I feel safe and liberated standing in front of a crowd topless. Its a way of reclaiming my body and sexuality. Free the Nipple is not about telling other women (or men) what to do, its about choice, body equality and perception.

What Can Brands Learn From the Design of Casinos?

Richard Shotton | Posted 26.07.2016 | UK
Richard Shotton

Which company has the most successful in-store customer experience? Apple, with its beautifully minimalist stores? John Lewis, with their renowned cu...

25 Thoughts of a Blogger

Claire Jopson | Posted 18.07.2016 | UK Tech
Claire Jopson

1) How hard can blogging be? I'm going to make this look easy...

Emotions Are Contagious, But Don't Panic!

Marc Smith | Posted 06.07.2016 | UK Lifestyle
Marc Smith

On the brighter side, affect contagion also suggests that your positive mood can make those around you more positive.

Scientifically Proven Ways to Be Happy

Meagan Jukes | Posted 05.07.2016 | UK Lifestyle
Meagan Jukes

Research has found that humans lived a happier existence in past cultures. Back in the day, people who were respected and praised for being a good craftsman, a patriot, a saint, an upright citizen, etc were most happy.

What It Takes to Build Something Great

Stephen Doran | Posted 04.07.2016 | UK Lifestyle
Stephen Doran

'At last the mighty task is done; Resplendent in the western sun The Bridge looms mountain high; Its titan piers grip ocean floor, Its great steel arm...

Employment Must Not Be the Aim of Mental Health Treatment

Dr Jay Watts | Posted 04.07.2016 | UK
Dr Jay Watts

For plunging much-needed therapy money into these projects will inevitably take it away from therapy services located where they should be - in organisations where the goals of therapy can freely be decided by the person who really matters, the person suffering.

Don't Fall Flat on Your Face From Burnout... Prevent It

Dr Toby Silverton | Posted 01.07.2016 | UK Lifestyle
Dr Toby Silverton

Visualisation! Imagine a big ballroom and at one end is a gorgeous velvet and gilt throne; make it any colour you want. This is where you need to be, this is where you are headed. It is from this throne that you will direct your life. See yourself walking straight down that red carpet, donning your tiara and taking your seat. Sit tall, settle in and make yourself comfy.

Twenty-Nine Facts You Should Know About Psychiatry and Why It Is Helping the Person Next to You

Carmine Pariante | Posted 29.06.2016 | UK Tech
Carmine Pariante

Public attitudes towards mental health have also improved thanks to efforts from psychiatrists through the Time for Change anti-stigma campaign; for example, in the last five years, fewer people with mental health problems have experienced discrimination in their social life or in securing a job.

Why Millennials Voted Remain in the EU Referendum

Beth Burks | Posted 28.06.2016 | UK Universities & Education
Beth Burks

Children are the greatest learners. Hopefully we will learn from our own history - the generations coming behind us will be more connected, more global and different in ways we can only imagine. However, it is clear to say that a lot of us feel let down by Thursday's decision.

Eastern Ukraine: Conflicting Interpretations of the Conflict

Larisa Sotieva | Posted 27.06.2016 | UK Politics
Larisa Sotieva

During a visit to a summer camp for children affected by the conflict in Donbass, eastern Ukraine, I met a boy close to the frontline who had made a drawing of a tree, on top of which he drew a house with a family. When asked why the house was in the tree top and wouldn't it fall down in the wind, the boy confidently assured me 'no', the house is strong and secure. I later found out that this boy's dog had been killed by a landmine.

The Psychology of Brexit - Seven Reasons Why England Voted Leave

Professor Ian Robertson | Posted 27.06.2016 | UK Politics
Professor Ian Robertson

The world has been shaken by Britain's decision to exit the European Union. What are the psychological factors behind this seismic event? The vote was carried by three separate factors - age, wealth and geography - with the old, the poor and the non-London English ensuring that the Leave campaign won.

How Do You Explain to Your Children Their Father Has Died?

Tracy Ogali | Posted 23.06.2016 | UK Parents
Tracy Ogali

How do you tell your 10-year-old son and 3-year-old daughter that their father has died? Is there a specific way? How can you make it sound right or even believable? It had happened suddenly. It was 15th July 2010 a warm summer's evening...

Mental Health in the Next 50 Years: "It's More Than Just Changing Hearts and Mind'

Willem Kuyken | Posted 16.06.2016 | UK Lifestyle
Willem Kuyken

In my parent's generation there was a sea change in health behaviour. Not so long ago smoking was considered normal, diets were conducive to heart disease and exercise was a marginal pursuit. In just fifty years most people acknowledge the importance of exercise and diet. Smoking has become a marginal pursuit. There has been a huge tipping point.

Dads Dealing With Stepfamily Guilt

Lisa Doodson | Posted 16.06.2016 | UK Parents
Lisa Doodson

Men who subsequently go on to find a new partner, and perhaps have children with them, find it very hard to shake off feelings of guilt for not being able to be with all of their children, all of the time. Often they try and reduce these feelings by always 'being there' for their children.

Easy Life Hacks to Think Your Way Slim

Victoria Wills | Posted 13.06.2016 | UK Lifestyle
Victoria Wills

So, we've officially dived-in to the bikini and flip-flops season. And like many of us, you might be trying to convince yourself that a punishing new gym regime is the way forward if you're going to squeeze into your swimsuit or beach shorts.

Taking an Overview By Thinking Like an Astronaut

Lucy Maddox | Posted 09.06.2016 | UK Lifestyle
Lucy Maddox

It's hard to have a sense of perspective on our own lives, the tiniest things seem incredibly important and the important things are hard to remember. How is it possible to hang on to the big stuff and not sweat the small?

Do Ad Agencies Discriminate When Hiring?

Richard Shotton | Posted 09.06.2016 | UK
Richard Shotton

Imagine you had two applicants for a graduate vacancy. Both are well-qualified, with strong academic credentials, plenty of work experience and a passion for advertising. How would you choose between them?

Using 'Willpower' to Lose Weight Will Doom You to Failure

Victoria Wills | Posted 08.06.2016 | UK Lifestyle
Victoria Wills

By trying to use 'willpower' to stop you overeating, you're embarking on a vain attempt to overrule three millions years of evolution. It's a pointless exercise unless you REALLY know what you're doing.

Brexit, Brands and the Butterfly Effect

Richard Shotton | Posted 31.05.2016 | UK
Richard Shotton

One winter's day in 1961, Professor Edward Lorenz - one of the first meteorologists to use computer-based prediction - decided to run a weather simulation in his MIT lab. He'd run this one before, so he was pretty sure he knew what to expect. But on this occasion, to save time, he inputted the data using three decimals places, rather than six as he had used originally. So, for example, 23.348 rather than 23.347813: a difference of just 0.000187.