Washing Machines, Telephones, The Sky Man And Doorbells

Laura De Stefano | Posted 21.10.2016 | UK Lifestyle
Laura De Stefano

I'm talking, if you haven't already guessed, about misophonia. Misophonia is, if you like, a fancy word for the hypersensitivity to sound. It's my belief that there are more people out there who experience this than know they experience it. I didn't know there were others out there like me until a few months ago.

Having Hope When All Seems Hopeless

Dr Paul Wood | Posted 12.10.2016 | UK Lifestyle
Dr Paul Wood

I recently received a message from a psychologist in a large Australian prison. She has been printing my blogs and handing them out to prisoners as "a beacon of hope for change". This got me thinking about the role of hope and optimism in my own life and personal transformation.

Bringing The Voices In Our Heads Out To Play

Amani Omejer | Posted 12.10.2016 | UK Entertainment
Amani Omejer

We all have voices in our head. Rather than suppressing them and keeping them quiet, Beyond the Ridiculous bring them out to play. Last Sunday evening...

How Can Brands Benefit From The Primacy Effect?

Richard Shotton | Posted 05.10.2016 | UK
Richard Shotton

If you had to choose between a vodka that was 'award-winning, refreshing, satisfying, vinegary and weak' or one that was 'weak, vinegary, satisfying, ...

Turning Around The Trust Tanker: Three Clues On Getting Started

David Evans | Posted 03.10.2016 | UK Politics
David Evans

"We have entered an age of post-truth politics." So declared the New York Times last month. They are, of course, not alone in seeing things this way. ...

Why Most Marketing Predictions Are Wrong

Richard Shotton | Posted 29.09.2016 | UK
Richard Shotton

Marketers love to make bold predictions. But how far should we trust these forecasts? An experiment by Philip Tetlock, from the University of Pennsyl...

How Do Brands Benefit From Charm Pricing?

Richard Shotton | Posted 22.09.2016 | UK
Richard Shotton

In a memorable scene from Mad Men the creative team gather in Don's office to crack an awkward brief. After an unsuccessful start to the meeting Pete ...

How Your Clutter Is Weighing You Down & Making You Unhappy

Charlotte Jones | Posted 19.09.2016 | UK Lifestyle
Charlotte Jones

Our minds become cluttered, thoughts, ideas and memories whizzing around with no place to rest. If our environment mirrors this inner chaos, our senses pick up on it and the inner chaos is likely magnified.

Would Marketers Rather Fail Conventionally, Than Succeed Unconventionally?

Richard Shotton | Posted 15.09.2016 | UK
Richard Shotton

Mark Ritson's described marketers as magpies, flitting from one fad to another. He judged them guilty of spending too much time and budget on emergent opportunities at the expense of established ones. This flightiness leads to media investment out of kilter with customer behaviour and large investments in areas with unproven ROI.

Wearing Your Heart On Your Sleeve Can Increase Your Focus

Fotini Markopoulou | Posted 13.09.2016 | UK Lifestyle
Fotini Markopoulou

Many of us are searching for a simple solution to help us work more effectively so that we have more time to do the things we love. I want to share one trick that you can play on yourself to keep yourself feeling calm and focused. It's simple, it's natural, and all you need is the right beat.

What Can Medieval Peasants Teach Us About Marketing effectiveness?

Richard Shotton | Posted 07.09.2016 | UK
Richard Shotton

They did this because they were loss averse: they knew that whilst a surplus of food was favourable, a lack of food was fatal. In fact this attitude to risk has been a facet of human development for so long that evolutionary psychologists think that we're hard wired to be loss averse.

The Brexit Carnival

Peter Collett | Posted 05.09.2016 | UK Politics
Peter Collett

During the referendum campaign it struck me that what we were witnessing wasn't so much an exercise in democracy as a gargantuan and protracted carnival - a pageant of unruly forces that had lain dormant for many years, but which had burst forth, invading the body politic and catching everyone off guard.

Did You Know...You Have Between 50,000 And 70,000 Thoughts Per Day...

Shahilla Barok | Posted 02.09.2016 | UK Lifestyle
Shahilla Barok

It's also a phenomenal number of thoughts to be having; however, our minds are so clever that they 'filter' these thoughts so that only the important ones are actually retained by us. This is known as DDG in NLP: Deleting, distorting and generalising.

Should Marketing Be More Theatrical?

Richard Shotton | Posted 01.09.2016 | UK
Richard Shotton

The main point is that the wit of an ad is not just a creative issue but also one of media placement. The perception of humour can be boosted through channel selection or implementational tactics.

Courage Over Conformity

Stephen Doran | Posted 25.08.2016 | UK
Stephen Doran

When I studied psychology I remember one definition of insanity being when the behaviour of an individual 'deviates from the statistical norm'. How dare we brand every great person of all time as insane? Quite the contrary, I believe that insanity is sticking to the statistical norm, by doing this you create, achieve and contribute nada of great value to society.

Brand Strength Comes From Admitting Weakness

Richard Shotton | Posted 18.08.2016 | UK
Richard Shotton

So why do imperfections make people and products more attractive and, more importantly, how can brands apply these insights? First, admitting weaknesses makes brands seem more human. In an age when many prefer the authentic to the mass produced, this boosts appeal.

Healing a Suicide Attempt: Cartooning My Experience

Amani Omejer | Posted 15.08.2016 | UK Lifestyle
Amani Omejer

Life post-overdose had a different intensity to it - I couldn't run from my struggle anymore. I couldn't keep stuff shoved down and carry on regardless. I couldn't neglect my needs because saving myself after overdosing (I called the ambulance) was cementing a promise to myself - I was going to do this.

Is Myers Briggs Legit?

Cat Neligan | Posted 09.08.2016 | UK Lifestyle
Cat Neligan

You might have come across the Myers Briggs Personality Type Indicator before. You might have taken the official test, or one inspired by it, and were given a 4-letter 'personality type'. But the validity of this personality type indicator is... questionable. Even the Wiki reveals how shaky the foundations are.

Why the Curse of Knowledge Makes for Bad Ads

Richard Shotton | Posted 08.08.2016 | UK
Richard Shotton

Think of a song. A simple, well known tune. Now tap out the rhythm on your desk and ask a colleague to guess the name. Easy, right? Well, an experime...

Doing What Matters Isn't Always Doing What's Easy!

Dr Paul Wood | Posted 07.09.2016 | UK
Dr Paul Wood

I spend a lot of time at conferences talking about my transition from delinquent to doctor. More specifically, the steps involved in moving from a bac...

Why I'm Doing a Topless Comedy Show

Samantha Pressdee | Posted 29.07.2016 | UK Comedy
Samantha Pressdee

I feel safe and liberated standing in front of a crowd topless. Its a way of reclaiming my body and sexuality. Free the Nipple is not about telling other women (or men) what to do, its about choice, body equality and perception.

What Can Brands Learn From the Design of Casinos?

Richard Shotton | Posted 26.07.2016 | UK
Richard Shotton

Which company has the most successful in-store customer experience? Apple, with its beautifully minimalist stores? John Lewis, with their renowned cu...

25 Thoughts of a Blogger

Claire Jopson | Posted 18.07.2016 | UK Tech
Claire Jopson

1) How hard can blogging be? I'm going to make this look easy...

Emotions Are Contagious, But Don't Panic!

Marc Smith | Posted 06.07.2016 | UK Lifestyle
Marc Smith

On the brighter side, affect contagion also suggests that your positive mood can make those around you more positive.

Scientifically Proven Ways to Be Happy

Meagan Jukes | Posted 05.07.2016 | UK Lifestyle
Meagan Jukes

Research has found that humans lived a happier existence in past cultures. Back in the day, people who were respected and praised for being a good craftsman, a patriot, a saint, an upright citizen, etc were most happy.