#Psychology

How Do Brands Benefit From Charm Pricing?

Richard Shotton | Posted 22.09.2016 | UK
Richard Shotton

In a memorable scene from Mad Men the creative team gather in Don's office to crack an awkward brief. After an unsuccessful start to the meeting Pete ...

How Your Clutter Is Weighing You Down & Making You Unhappy

Charlotte Jones | Posted 19.09.2016 | UK Lifestyle
Charlotte Jones

Our minds become cluttered, thoughts, ideas and memories whizzing around with no place to rest. If our environment mirrors this inner chaos, our senses pick up on it and the inner chaos is likely magnified.

Would Marketers Rather Fail Conventionally, Than Succeed Unconventionally?

Richard Shotton | Posted 15.09.2016 | UK
Richard Shotton

Mark Ritson's described marketers as magpies, flitting from one fad to another. He judged them guilty of spending too much time and budget on emergent opportunities at the expense of established ones. This flightiness leads to media investment out of kilter with customer behaviour and large investments in areas with unproven ROI.

Wearing Your Heart On Your Sleeve Can Increase Your Focus

Fotini Markopoulou | Posted 13.09.2016 | UK Lifestyle
Fotini Markopoulou

Many of us are searching for a simple solution to help us work more effectively so that we have more time to do the things we love. I want to share one trick that you can play on yourself to keep yourself feeling calm and focused. It's simple, it's natural, and all you need is the right beat.

What Can Medieval Peasants Teach Us About Marketing effectiveness?

Richard Shotton | Posted 07.09.2016 | UK
Richard Shotton

They did this because they were loss averse: they knew that whilst a surplus of food was favourable, a lack of food was fatal. In fact this attitude to risk has been a facet of human development for so long that evolutionary psychologists think that we're hard wired to be loss averse.

The Brexit Carnival

Peter Collett | Posted 05.09.2016 | UK Politics
Peter Collett

During the referendum campaign it struck me that what we were witnessing wasn't so much an exercise in democracy as a gargantuan and protracted carnival - a pageant of unruly forces that had lain dormant for many years, but which had burst forth, invading the body politic and catching everyone off guard.

Did You Know...You Have Between 50,000 And 70,000 Thoughts Per Day...

Shahilla Barok | Posted 02.09.2016 | UK Lifestyle
Shahilla Barok

It's also a phenomenal number of thoughts to be having; however, our minds are so clever that they 'filter' these thoughts so that only the important ones are actually retained by us. This is known as DDG in NLP: Deleting, distorting and generalising.

Should Marketing Be More Theatrical?

Richard Shotton | Posted 01.09.2016 | UK
Richard Shotton

The main point is that the wit of an ad is not just a creative issue but also one of media placement. The perception of humour can be boosted through channel selection or implementational tactics.

Courage Over Conformity

Stephen Doran | Posted 25.08.2016 | UK
Stephen Doran

When I studied psychology I remember one definition of insanity being when the behaviour of an individual 'deviates from the statistical norm'. How dare we brand every great person of all time as insane? Quite the contrary, I believe that insanity is sticking to the statistical norm, by doing this you create, achieve and contribute nada of great value to society.

Brand Strength Comes From Admitting Weakness

Richard Shotton | Posted 18.08.2016 | UK
Richard Shotton

So why do imperfections make people and products more attractive and, more importantly, how can brands apply these insights? First, admitting weaknesses makes brands seem more human. In an age when many prefer the authentic to the mass produced, this boosts appeal.

Healing a Suicide Attempt: Cartooning My Experience

Amani Omejer | Posted 15.08.2016 | UK Lifestyle
Amani Omejer

Life post-overdose had a different intensity to it - I couldn't run from my struggle anymore. I couldn't keep stuff shoved down and carry on regardless. I couldn't neglect my needs because saving myself after overdosing (I called the ambulance) was cementing a promise to myself - I was going to do this.

Is Myers Briggs Legit?

Cat Neligan | Posted 09.08.2016 | UK Lifestyle
Cat Neligan

You might have come across the Myers Briggs Personality Type Indicator before. You might have taken the official test, or one inspired by it, and were given a 4-letter 'personality type'. But the validity of this personality type indicator is... questionable. Even the Wiki reveals how shaky the foundations are.

Why the Curse of Knowledge Makes for Bad Ads

Richard Shotton | Posted 08.08.2016 | UK
Richard Shotton

Think of a song. A simple, well known tune. Now tap out the rhythm on your desk and ask a colleague to guess the name. Easy, right? Well, an experime...

Doing What Matters Isn't Always Doing What's Easy!

Dr Paul Wood | Posted 07.09.2016 | UK
Dr Paul Wood

I spend a lot of time at conferences talking about my transition from delinquent to doctor. More specifically, the steps involved in moving from a bac...

Why I'm Doing a Topless Comedy Show

Samantha Pressdee | Posted 29.07.2016 | UK Comedy
Samantha Pressdee

I feel safe and liberated standing in front of a crowd topless. Its a way of reclaiming my body and sexuality. Free the Nipple is not about telling other women (or men) what to do, its about choice, body equality and perception.

What Can Brands Learn From the Design of Casinos?

Richard Shotton | Posted 26.07.2016 | UK
Richard Shotton

Which company has the most successful in-store customer experience? Apple, with its beautifully minimalist stores? John Lewis, with their renowned cu...

25 Thoughts of a Blogger

Claire Jopson | Posted 18.07.2016 | UK Tech
Claire Jopson

1) How hard can blogging be? I'm going to make this look easy...

Emotions Are Contagious, But Don't Panic!

Marc Smith | Posted 06.07.2016 | UK Lifestyle
Marc Smith

On the brighter side, affect contagion also suggests that your positive mood can make those around you more positive.

Scientifically Proven Ways to Be Happy

Meagan Jukes | Posted 05.07.2016 | UK Lifestyle
Meagan Jukes

Research has found that humans lived a happier existence in past cultures. Back in the day, people who were respected and praised for being a good craftsman, a patriot, a saint, an upright citizen, etc were most happy.

What It Takes to Build Something Great

Stephen Doran | Posted 04.07.2016 | UK Lifestyle
Stephen Doran

'At last the mighty task is done; Resplendent in the western sun The Bridge looms mountain high; Its titan piers grip ocean floor, Its great steel arm...

Employment Must Not Be the Aim of Mental Health Treatment

Dr Jay Watts | Posted 04.07.2016 | UK
Dr Jay Watts

For plunging much-needed therapy money into these projects will inevitably take it away from therapy services located where they should be - in organisations where the goals of therapy can freely be decided by the person who really matters, the person suffering.

Don't Fall Flat on Your Face From Burnout... Prevent It

Dr Toby Silverton | Posted 01.07.2016 | UK Lifestyle
Dr Toby Silverton

Visualisation! Imagine a big ballroom and at one end is a gorgeous velvet and gilt throne; make it any colour you want. This is where you need to be, this is where you are headed. It is from this throne that you will direct your life. See yourself walking straight down that red carpet, donning your tiara and taking your seat. Sit tall, settle in and make yourself comfy.

Twenty-Nine Facts You Should Know About Psychiatry and Why It Is Helping the Person Next to You

Carmine Pariante | Posted 29.06.2016 | UK Tech
Carmine Pariante

Public attitudes towards mental health have also improved thanks to efforts from psychiatrists through the Time for Change anti-stigma campaign; for example, in the last five years, fewer people with mental health problems have experienced discrimination in their social life or in securing a job.

Why Millennials Voted Remain in the EU Referendum

Beth Burks | Posted 28.06.2016 | UK Universities & Education
Beth Burks

Children are the greatest learners. Hopefully we will learn from our own history - the generations coming behind us will be more connected, more global and different in ways we can only imagine. However, it is clear to say that a lot of us feel let down by Thursday's decision.

Eastern Ukraine: Conflicting Interpretations of the Conflict

Larisa Sotieva | Posted 27.06.2016 | UK Politics
Larisa Sotieva

During a visit to a summer camp for children affected by the conflict in Donbass, eastern Ukraine, I met a boy close to the frontline who had made a drawing of a tree, on top of which he drew a house with a family. When asked why the house was in the tree top and wouldn't it fall down in the wind, the boy confidently assured me 'no', the house is strong and secure. I later found out that this boy's dog had been killed by a landmine.