Our research for Puppy Awareness Week, taking place from 1-7 September, shows that a shocking one in 10 people buy their pup online, without seeing the puppy before they buy and 15% continue to buy from pet shops.
A roll call of puppy farmers delights fill the puppy sites: doodles of all sorts, cavachons, pugaliers, jugaliers, jugs, chugs, pomapoos, the names are as numerous as they are ridiculous. And behind them all, suffering parents endure years of breeding misery, not that puppy buyers will ever see or know that.
It's never been easier to buy a puppy. The puppy farming industry is huge. In the past, many people bought from pet shops, or local ads, and that still happens, but nowadays, there are thousands of online sites listing millions of puppies for sale around the world, offering a smorgasbord of misery. The scale is mind boggling and hideous if, like me, you loathe the way our relationship with dogs has been infected by a consumerist, disposable way of life.
You claim this Quality Assurance measure will ensure the "highest standards" are reached by pet shops but you do not appear to recognise that these ought to apply to the entire supply chain rather than just the sale premises - which rarely provide for the young puppy's emotional and developmental needs.