Unlike many types of cancer, skin cancer is greatly affecting our young population. It's now one of the most common types of cancer in people between the ages of 15 to 34. And young people's behaviour in the sun, such as that captured by the Teenager Cancer Trust research, has got a lot to do with this.
Sun worshipping is a pastime looked forward to by all when summertime rolls around. In a quest for brown skin and the desire to return to work with a golden sun kissed glow, many of us can get carried away sunbathing in intense midday sunshine. But did you know that overexposure to the sun causes serious irreparable damage to your skin?
Is it the inspiration of dapper gentlement in the likes of cult television shows such as Mad Men, James Bond in his speedos or tuxedo, or the gorgeous David Gandy? Is it that men are becoming more clued up on fashion, style and showing more of an interest in having a beauty regime? Men are becoming more vain than women and it's not just me thinking this.