I'm not saying that everyone should give up their tan, if it's fake, safe and makes you happy then by all means, carry on. The same could be said about things like make-up and hair colour, as long as we explain to our young ones that it's all about creativity and having fun rather than it being a necessity to look good in society, why not. But as influencers to younger people I do feel we should be conscious of our actions.
Protecting our skin in the sun is so important, yet there are so many mixed messages surrounding sun safety that we're still getting burnt. Today the National Institute for Health and Care Excellence (NICE) published new advice warning that there is no safe or healthy way to get a tan from sunlight.
Unlike many types of cancer, skin cancer is greatly affecting our young population. It's now one of the most common types of cancer in people between the ages of 15 to 34. And young people's behaviour in the sun, such as that captured by the Teenager Cancer Trust research, has got a lot to do with this.
Sun worshipping is a pastime looked forward to by all when summertime rolls around. In a quest for brown skin and the desire to return to work with a golden sun kissed glow, many of us can get carried away sunbathing in intense midday sunshine. But did you know that overexposure to the sun causes serious irreparable damage to your skin?
Is it the inspiration of dapper gentlement in the likes of cult television shows such as Mad Men, James Bond in his speedos or tuxedo, or the gorgeous David Gandy? Is it that men are becoming more clued up on fashion, style and showing more of an interest in having a beauty regime? Men are becoming more vain than women and it's not just me thinking this.