As the stereotype goes, geeks are weird and socially inept. All you have to do is look at TV, news and the other elements of popular culture to find out why. Think back to watching cartoons like Dexter's Lab and you'll notice how from a young age we are fed the notion that geeks are unfashionable.
Companies can make a difference by acknowledging the issue and working on any internal imbalances. Adding talented women to the executive team, giving promotions and making women feel valued, as well as inspired.
When I'm asked about the best piece of advice I would give to any woman seeking a career in the fields of science, technology, education and mathematics (STEM) - where government figures show that women hold just 15.5% of jobs - my first response is to pick a good mentor.
Perhaps somewhere along the way we as women lose the curiosity to try and understand how things work and how to solve problems. Personally I think it is far more likely there is an image problem with technology and I believe we should be able to do something about this if we work together.
Juggling a hectic work schedule with demanding family life can be an enormous challenge, and the pressures of a small business environment can be particularly tricky. The nature of small businesses mean work time threatens to bleed into 'home time'.