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Why Do British Sitcoms Fail to Bridge the Atlantic Divide?

Posted: 03/09/2012 01:00

The internet is awash with criticism of the US remake of The Inbetweeners and the ensuing and arguably inevitable backlash, decrying that this is yet another example of American television taking one of our beloved shows and ruining it. Familiar cries once again bemoan the slurry of American adaptions of British sitcoms, arguing that they simply don't work.

In spite of the the scores of angry commenters and internet trolls who unfortunately cross the border over to polemic and xenophobic rants, the original point remains valid: there are few success stories to be found in US remakes.

A large part of the success of The Inbetweeners was that it was inimitably relatable to British audiences; large swathes of the country can identify with the awkward travails of four surburban middle class teenagers, bumbling through life perennially nervous and forever on the precipice of humiliation. We saw much of ourselves in the characters and could identify with that particularly British experience of surburban sixth form life.

Peep Show, Absolutely Fabulous, Coupling and numerous other sitcoms have all at one time been adapted for American television and become short-lived failures. All too often, many fall into the trap of making bizarre claims that British humour is somehow too high brow for American audiences, or that Americans don't understand sarcasm.

But pushing these erroneous fallacies to one side, it has infinitely more to do with the shows revolving around different cultural experiences and using different frames of reference with which an American audience member might not be able to identify. The aforementioned shows (particularly Peep Show) possess a quintessential Britishness; the mindset of the characters, the dialogue, the setting are not easily Americanised.

There was much talk of a US remake of Gavin and Stacey that never came to fruition. This seems particularly strange given that most of the humour revolves around cultural references and differences that are unique to England and Wales. We, as a nation are of course much more aware and accustomed to American culture than they are to British culture which is perhaps why American sitcoms transfer more seamlessly onto our TV schedules. Essentially, we can relate to many of the concepts and ideas in their humour that they might not be able to in ours.

However, the problem doesn't emanate from the over-adaptation of these shows, but rather from the lack thereof. On a basic level, this does not provide a particularly fertile environment for original comedy given that much of the core concept is based heavily on something else. A new cast is thrown together with the nigh on impossible challenge of creating the same dynamic and chemistry and the results are often an ephemeral and toothless facsimile that's devoid of all the charm and charisma of the original.

There are of course obvious exceptions, in particular The Office which earlier this month announced it was going to end after a wildly successful run of 9 seasons. Where the US adaption succeeded was that it forged it's own unique identity and voice. The shows producers sought to take inspiration from the original but not to emulate it nor create a carbon copy. The basic premise owes much to the original but the characters and narrative arcs were unique to the US show and the producers were successful in moulding the show into something recognisable to the original; more as a distant cousin as opposed to a identical twin.

Whereas other remakes have desperately attempted to achieve the dicey task of imitating a certain group dynamic, Steve Carrell only watched half an episode before auditioning for the role of Michael Scott as he feared watching too much of David Brent would influence his own interpretation of the character too much. It's this, in a nutshell that ensured the success of The Office - the desire to be different from it's predecessor.

Essentially, in order to achieve a higher success rate, these shows must follow the example of The Office. The executive producers and Show Runners must endeavour to give the show its own voice. It's vital for its long term success that the programme carves its own path and direction. In addition to this, those who commission these shows abroad must take more time in considering the shows they decide to take stateside.

In order to ascertain the potential success of a remake, more must be done by executives to study why certain programmes are popular and why others aren't. If a sitcom has that increasingly rare universal humour that transcends cultural boundaries then it's infinitely more likely to avoid the scrap heap.

 

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The internet is awash with criticism of the US remake of The Inbetweeners and the ensuing and arguably inevitable backlash, decrying that this is yet another example of American television taking one ...
The internet is awash with criticism of the US remake of The Inbetweeners and the ensuing and arguably inevitable backlash, decrying that this is yet another example of American television taking one ...
 
 
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humphry
The Voynich Manuscripts.
10:39 PM on 09/08/2012
We have a dry sense of humor...and we love to laugh at irony.
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ljmck
Stand Up, Show Up, Speak Up
04:15 AM on 09/04/2012
Humor doesn't necessarily cross cultures, even when the language is the same. Sometimes we Americans are slow to grasp British English. Also, we are a vast country, and what is funny in Iowa can seem lame in California, never mind what the British Isles send our way. Humor pings off different towers, from history to political systems to cultural icons and traditions to the food we consume to the television (telly?) we watch. We swim in a different oceans, you know?
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the grange gorman
Rachel Corrie is the greatest person since Lennon
08:10 PM on 09/03/2012
American tv networks are very conservative and refuse to take risks , also Americans like easy laughs , nothing complicated.
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Gayle Force Winds
Want some wine with that micro-bio?
08:10 PM on 09/03/2012
I enjoyed reading this blog. As someone who likes a bit of good telly and who speaks with an American accent, I can say categorically that British and American humour are entirely different. There's a subtlety to British humour that is met with stares of confusion when presented to Americans. I discovered Only Fools several years ago. In the beginning, I didn't understand the uniquely-British dialogue and now find it to slip into my daily conversations but this would not have been the case had I watched it in the States, nor would it be the case if it were re-made in the typically-American style of obvious jokes, predictable characters, and lack of a balance between humour and sentiment. Even AbFab is often lost in translation although the quirkiness of the characters are appreciated by Americans. I think the poster who said American telly translates better to Britain than the other way 'round got it right; my partner knows a lot more about American westerns than I ever knew (or ever wanted to know, to be honest). If there was an ability to actually be creative without thinking they would garner the thought-police in the States, perhaps more interesting programmes would be shown. But they go for the easy dollar and remakes give that to them.
07:58 PM on 09/03/2012
Boy, you guys are hard cases. I love British comedies, and prefer to watch the originals when they are available on Canadian cable channels. I don't pretend to understand the nuts and bolts of the operation that make it possible to watch British sitcoms and other shows in Canada, but there are a lot of very successful shows being watched religiously in Canada. For ex.: Coronation Street, a perennial favorite; Doc Martin, whose portrayal by Martin Clunes has a huge fan base in Canada; Downton Abbey, which got rave reviews, and there are many others.
And what about the flip side ? What about Law & Order UK ?
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HUFFPOST SUPER USER
Ppenguinator
Life's too imprtant to be taken seriously.
07:52 PM on 09/03/2012
I'd say the problem is that the corporations controlling American media are too focused on an easy profit to take the risk of deviating from a tried and tested formula. When a British show is imported to America, they tend to keep the basic premise, but make the characters, humour and plots more generic, ending up with yet another ordinary show.
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deluk
disgusted.
06:02 PM on 09/03/2012
It's quite simple, Americans need to grow up and accept that there are other cultures out there and take the sitcoms as they are, not remake them.  I believe American insularity and timidity along with its constant self deluding propaganda are some of the causes of its demise.
05:42 PM on 09/03/2012
Not just fallacies, but erroneous ones, eh? I wonder what a non-erroneous fallacy looks like.

PS: 'it's'= short for 'it is'. 'its' = possesive form.

Pretty poor subbing.
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clownzozo
Magician, Novelist and an Angry Old Git
04:06 PM on 09/03/2012
American comedy producers invest in canned laughter because they fail understand British culture from which our comedy is drawn.
Just as the BBC wastes millions of pounds on US comedy show that appeal to a minority elite.
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vividrick
I came, I saw...I had a cup of tea!
10:17 AM on 09/03/2012
They tried doing the classics such as 'Fawlty Towers', 'Vicar Of Dibley' & 'Dad's Army' without success.
11:25 AM on 09/03/2012
Ho could they have remade Dads army when the USA didn't have a home guard..
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vividrick
I came, I saw...I had a cup of tea!
01:11 PM on 09/03/2012
From research I done, they didn't have a senior citizen army, but they did have a 'Civil Defence Unit' & 'National Guardsmen'. Pilot they made was based on 'what if'...http://www.youtube.com/watch?v=1q1ToUWu3Cc
RealistBC
Micro-bios must pass muster.
11:33 PM on 09/02/2012
Britcoms fail to catch large audiences in the US because they are smarter than the average American television viewer.
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Tony Sez
04:30 AM on 09/03/2012
That's a nasty thing to say; I'm sure your mother taught you better.
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Peggy Kendrick
Edited micro-bio. Happy now!?
09:23 AM on 09/03/2012
I assumed that was sarcasm. I'm American. I don't really get sarcasm.
RealistBC
Micro-bios must pass muster.
10:39 PM on 09/07/2012
Truth hurts, does it?
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JakobHunter
Bloke /English
11:21 AM on 09/03/2012
Thats not at all true , do you think comedies like Frasier and Seinfield succeeded because they catered for the average viewer?
RealistBC
Micro-bios must pass muster.
10:39 PM on 09/07/2012
Yes, I do. I found both inanae and beneath contempt.
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BobSF94117
10:52 PM on 09/02/2012
They fail to bridge the divide because American media moguls would prefer to make profits.