THE BLOG

From Huge Serves, to All the Break Points: Looking Back at Wimbledon 2015...

17/07/2015 10:28 BST | Updated 16/07/2016 10:59 BST

At the start of The Championships we looked at some of the great new innovations being served up from a technology perspective at Wimbledon this year. Now that the dust has settled on another fabulous fortnight we can look back at some of these in action and the brilliant insights they bought us.

The combination of advanced analytics and cognitive computing has bought some great analysis and insight to the Wimbledon digital output. 2015, saw us providing information from each court, and every match at SW19;giving the fans added perspective, as well as plenty of new stats and tennis milestones to discuss over a Pimms on Murray Mount at the end of the day.

For example, did you know that Australian, Sam Groth holds the record for The Championship's fastest serve at 147mph this year? That the top four fastest servers from the men's draw have an average height of just over 6ft 6"? Or that Roger Federer hit his 2,600th career winner against Giles Simon?

Wimbledon is brought to life by the stories that take place during The Championships, and what are stories without context? The quality of the tennis in 2015 has been mirrored by the data and insight that we've been able to provide over the last fortnight.

There were marathon rallies in both the men's and women's draws: 34 and 33 respectively; we saw 104 straight up winners in Sunday's gentlemen's final but despite winning the battle 58/46 Federer still couldn't overcome Djokovic: and the key to Saturday's Ladies' final was Serena Williams' ruthless execution on break point - she managed a 63% conversion rate, compared to Garbine Mugurza only winning 30%.

Helping Wimbledon stay on top of its game and remain the premier tennis tournament in the world and one of Britain's showcase sporting events is our job, and serving up uninterrupted access to real-time Wimbledon match records and trends allows The AELTC to showcase the benefits of big data and analytics solutions in real-time.

From a sporting, but also business perspective, The Championships this year have shown us that both can significantly benefit from access to large amounts of data and the analytics capabilities to use these insights.

For Wimbledon, these capabilities allow it to continuously enrich the fan experience by providing a comprehensive and engaging digital platform featuring instant access to video, scores, articles, interviews and breaking tournament news. While this is unique to Wimbledon, the underlying message is clear to see: by having access to a scalable and secure IT infrastructure, twinned with access to big data and analytics capabilities, businesses can take success to new levels.

A combination of advanced analytics and cognitive computing has bought unprecedented analysis and awareness to Wimbledon digital experience in 2015 and we look forward to advancing the Wimbledon story further next year. In the meantime, given the wonderful array of stats and insights, we've seen over the last fortnight, perhaps it was fitting that both the men's and ladies' champions for 2015 are statistically the world number 1s in their respective fields.