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Tim R. Knight

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How Not to Self Publish

Posted: 13/09/2012 00:00

Who said the young waste time in front of computer screens and TV screens and cinema screens and phone screens? Wait, my Mum did. But we the tireless teenagers born into the 90s and its hand-me-down clothes and boy-band ballads have better things to do then sit dumb struck watching another really, really, really interesting Channel 5 documentary.

For instance I self published my own eBook of poems. It's a weird alternative to messing around at bus stops (something I've yet to do convincingly) or going to parties, (see last bracketed comment) but I had to fill the time between my last A-Level exam and leaving for university somehow. But this meant drafting, sorting and writing new poems and tie them all up in an eBook- something I've never done.

Poetry in 2012 feels more like a government secret (really, governments have secrets?) that only five people know about. Yes, there are underground movements and regular poetry meets in pubs, clubs and cellars around the country, but if you don't go looking for it you won't discover, enjoy and celebrate it. I started writing seriously in the past year and only set up my poetry blog at the beginning of June, merely as a procrastination tool away from much needed revision.

Traffic to the blog mostly, I guess, comes from friends who politely click on the links I Tweet furiously, but some come from the US or Germany and further afield, but the general consensus is that poetry isn't cool. Prostitutes And New York: The Chasm Between Cold Feet and Experience, the book I published, has sold little over 20 virtual copies and 150 free versions, amazing right? No. But that's the reality of self publishing when only 143 people know you on Twitter and seven of them are holiday villa SpamBots selling you incredibly good deals at discounted prices.

Prices drive the sale of any book and Amazon's KDP program for self publishing is built on getting 70% or 30% of your RRP, depending on which route you take. Publishing eBooks has become a phenomenon that has trailed in the wake of Digital eBook Readers that have dominated the electronics market for the past five years.

Hard copy book sales have dropped considerably due to the ever rising sales of .epub files dressed up as real books, let's not forget Fifty Shades of Grey and its sales annihilation of Harry Potter- both the electronic copy and the hard copy. But how was an 18-year-old boy from Yorkshire with poems about prostitutes, New York and Kevin McCloud going to outsell mummy porn and vampires?

Well, not convincingly. If I were to define the process of self publishing it would go something like this:

1. Compile poems
2. Create a cover (more hassle than it's worth)
3. Argue against a machine that only speaks binary everyday for at least a week
4. Electronically stitch together the whole book more times then you care to remember
5. Upload to Amazon and wait
6. Tweet the link to your book 10 times a day
7. Watch it sell 20 copies.

Blogs sell self publishing much like those 'Make $400 a day' spam emails you most certainly get every week, but this only happens if you have content people want to read like sexually frustrated vampires or military secrets. The fact is 18 poems you wrote when alone, tired and bored won't cut it in the Amazon eBook chart (currently, I'm #138,886 in the Paid Kindle Chart).

Maybe teenagers end up in front of screen because they are all failed authors whose books unsuccessfully made an impact on anyone at all. Maybe you have to write a book or a collection of poems that is mysterious and Banksy-esque because then you're really making a statement. Maybe in a naive eureka moment I thought people with eBook readers would buy any old tat sold at the right price. Maybe, I was wrong.

 
 
 

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Who said the young waste time in front of computer screens and TV screens and cinema screens and phone screens? Wait, my Mum did. But we the tireless teenagers born into the 90s and its hand-me-down c...
Who said the young waste time in front of computer screens and TV screens and cinema screens and phone screens? Wait, my Mum did. But we the tireless teenagers born into the 90s and its hand-me-down c...
 
 
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thewriterslife
Book Publicist, Pump Up Your Book
04:09 PM on 09/22/2012
I think my comment disappeared as well. What I was saying was that what you need is to keep promoting even in a small way but also start working on your next book. For some odd reason, subsequent books help older books sell. I'd recommend a virtual book tour but you also have to remember your genre is a hard sell. Even though there are poetry pubs etc., the masses are looking for other things. Just use all this knowledge of what you have learned from your first book and make that second book appealing to as many people as you can. Good luck to you, you have a promising future ahead. ;o)
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thewriterslife
Book Publicist, Pump Up Your Book
04:02 PM on 09/22/2012
How much advertising do you do? Ever tried a virtual book tour? A virtual book tour will get you in front of tons of people. I know poetry books are a hard sell, not too many people buying them anymore. What I would do is concentrate on your promoting efforts for your first book, then start on that second book. Your subsequent books helps other books you have sell in a strange sort of way.
09:17 PM on 09/13/2012
Now what is it you have written, I'm sure at a loss to work it out.
No spending time in front of screens, yet you managed to tweet.
Contradictions exist within your blog, so therefore, it lacks clout.
Betwixt school and uni. You wrote prose, your life, oh so sweet.
When I completed my A levels, some employment I had to find.
They sit in front of screens, maybe they're all are failed authors.
Yet many cannot read, write or spell, don't have that sort of mind.
Far too many did not concentrate, once accepted on the courses.
12:04 AM on 09/13/2012
I didn't read this article; I'm waiting for the book to come out