Jo Salter is the founder of the ethical clothing brand Where Does It Come From? and a keen enthusiast of all things Fairtrade and sustainable. Jo worked in corporate business for fifteen years during which she became involved in international development through fundraising and Open University study. She is convinced that ethical business plays a key role in creating global justice and has been an ethical business entrepreneur ever since! Jo is a graduate of the School for Social Entrepreneurs and Where Does It Come From? is currently part of Cambridge University Judge Institute's incubation programme for social businesses. Jo lives in Suffolk with her husband and two children.