Wynand Smit

With over 10 years of operational and strategic experience in the SA contact centre industry, Wynand Smit’s understanding of technology and its application to business has benefitted multiple organisations across a variety of industries. As CEO of contact centre business services provider INOVO, he is passionate about using the contact centre as a platform to drive positive change in a business. As the face, voice, and personality of a business, the contact centre lies at the heart of a positive customer experience. But as customers become more demanding and their loyalty becomes even harder to achieve and maintain, the pressure to adapt and improve becomes so much greater. From omni-channel, data, people, systems and process challenges to shrinking budgets and hyper-competition, a focus on CX is needed to drive every business forward, according to Wynand.