The Psychology Behind Your Food Cravings - And How To Beat Them

Find yourself craving salty crisps halfway through the morning, dreaming of pizza late at night or desperately fighting the urge to hit the vending machine for a bar of chocolate at 4pm? There is nothing uncommon about insatiable food cravings but just why are they so powerful and what can we do to curb them?

According to Doreen Virtue PhD, author of Constant Craving, "Overwhelming food cravings are the culprit behind every broken diet and dietary-related disease."

From irregular 'food kicks', which cause changeable food cravings from week to week, to constant cravings for common food types, like sugar, salt, dairy and of course, chocolate, Virtue explains why we experience these irresistible food cravings, what we can do to combat them and most importantly - what they say about our health.

The Psychology Behind Your Food Cravings

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With top tips from Doreen Virtue, author of Constant Cravings.

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With top tips from Doreen Virtue, author of Constant Cravings.

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Sleep Diet Best For People With 'Fat Genes'

Supermarkets ‘Named And Shamed' For Tempting Children

Aspirin 'Can Cut Cancer Risk'

Pizza Hut: Cheeseburger Crown Crust Pizza, For When Just Carbs And Dairy Aren't Enough

Morning-After Pill: 'Contraceptive-By-Courier' Service Launches

‘Chin Jobs' On The Rise, Say Plastic Surgeons

The Psychology Behind Your Food Cravings

 

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With top tips from Doreen Virtue, author of Constant Cravings.

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