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John Lewis 'Shining' Spoof Christmas Ad Was Made By Twitter

The Huffington Post UK   Andrea Mann First Posted: 14/11/11 12:34 GMT Updated: 14/11/11 12:34 GMT

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This being the modern era, John Lewis unveiled its new Christmas advert on the internet before unveiling it on our television screens.

And this being the modern era, it didn't take long for people to start spoofing it.

One of the first people on the case was comedy writer Tom Jamieson - whose spoof John Lewis Shining advert was the result of a Twitter collaboration.

"I watched the advert on Friday, when Twitter was going nuts for it," Tom tells Huffington Post UK Comedy. "And it instantly reminded me of The Shining. I had a feeling the music from the film would fit perfectly.

"Being a 40-year-old Luddite satire writer, I just put it out there in a tweet, asking if any of my clever followers could make it," he continues.

"The lovely @somerandombint (a 20-ish Scottish girl whose name I don't know yet, even though we've been constantly tweeting each other about this ever since) replied, saying she was on the case.

"A few hours later she sent to me - all very Kevin Costner in Field of Dreams. And it was brilliant.

"I love Twitter."

And so do we. After going live on YouTube and Twitter on Friday, the John Lewis Shining Christmas video went viral, getting thousands of views over the weekend and a mention in The Guardian.

Watch the fruit of Tom and @somerandombint's collaboration above.


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This being the modern era, John Lewis unveiled its new Christmas advert on the internet before unveiling it on our television screens. And this being the modern era, it didn't take long for people...
This being the modern era, John Lewis unveiled its new Christmas advert on the internet before unveiling it on our television screens. And this being the modern era, it didn't take long for people...
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scaryduck
Gentleman. Scholar. Acrobat.
237 Fans
 
01:38 PM on 11/14/2011
And the humour of the entire change-the-tune-change-the-entire-video concept goes completely over your head.
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scaryduck
Gentleman. Scholar. Acrobat.
237 Fans
 
01:40 PM on 11/14/2011
That comment was aimed at the previous commenter and not at the lovely Andrea, or Tom's video. So.
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Auntie Bessie
0 Fans
01:26 PM on 11/14/2011
Don't people have better things to do with their time? All very droll Tom, but some fan-girl eager to please, eagerly searching for a soundtrack and overlaying it with a video, for a fleeting glimpse of internet glory?

It's a telling indictment of modern society. She's the modern equivalent of the girl who "danced with a man, who danced with the girl, who danced with the Prince of Wales".

It's a rather sweet story of modern fame. "I hunted down a soundtrack and spent hours overlaying it with an advert, before anyone else could and now everyone knows that it was me who put a video on Youtube which has had lots of hits and which stems from someone else's idea".

A bit of a non-story in all, but probably not fair to deprive the sweet wee lassie of her fleeting moment of glory. That's one for the grandkids.
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oneoftheglassfamily
1 Fans
04:20 PM on 11/14/2011
^^^ then again, isn't this post another telling indictment of modern society? Perhaps. For every playful little video (well done @somerandombint and Tom), at least one comment of Speak You're Branes worthy energy. Delightful all.
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