Pop-up is quite the on-trend term, and it's not limited to hot fashion stores that appear for short amounts of time in London's swankiest shopping streets.
Electroboutique is a pop-up showcase of the techy electro art of Alexei Shulgin and Aristarkh Chernyshev at the Science Museum.
Why is it pop-up? Because it's only around until next spring, which, if you're a stickler for the definition of popping, is more of a short-term, a sprouting, or semi-annual exhibition really.
A twisted, giant iPhone-ish light sculpture is front and centre of the exhibition, which aims to encourage you to challenge your notion of consumerism, mass production and media technologies. Right in time for Christmas then.
It's not one for the timid, or those who loathe audience participation. You'll feel the explosive force of the the "Teleblaster" and you can make your own "art" out of junk. Ideally, you're meant to walk away asking yourself "what is art anyway". No, we can't help you with an answer to that.
Alexei Shulgin, one of the artists said: ”It’s a great pleasure for us to open our exhibition at the Science Museum because the context emphasises the unity of art, design, science, technology and capitalism. By exhibiting here, we can be sure that we can deliver our messages, which are both serious and entertaining, to the greatest number of people. This is very important for us as we make art for people, art that cares about people”
Don't you go to art galleries for art, I hear you ask. Hannah Redler, Head of Arts Projects at the Science Museum says it's as much a part of science as anything.
“The Science Museum has long championed pioneering interactive art and been an active supporter of artists interrogating new forms, including all aspects of new technologies," she said.
Electroboutique pop-up is a free exhibition, running from 22 November 2011 until spring 2012 at the Science Museum.
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