Pugs hate iPhone, but cats LOVE iPad. Here we have indisputable video evidence of the fact provided by YouTube.
iPad cat is the most famous of feline iPad fans, while OMG cat is here because he's famous for his wondrous gaping maw.
Any cat owner knows that whatever you're doing - reading the paper, typing on the computer - your cat wants to do it too. So it's no surprise they want to be involved in your £399 gadget.
Commercial brands have worked that out too, so Friskies made an app just for cats. Unlike most stuff designed for cats - beds they'll never sleep in, collars they just chew up - the cats in these videos really seem to go for it.