It sounds like a joke, but it's true: pop rock boy band Hanson, famous in the '90s for having long blond hair and singing with high-pitched voices, are planning on making their own beer. Called 'MMMHop'.
You know, because of their classic (and annoyingly very catchy) pop ditty 'MmmBop', which back in 1997 sold an astonishing 700,000 copies and held onto the number 1 spot for three straight weeks.
The floppy-haired popsters revealed their plans to brew their own IPA at a recent visit to the Oxford Union, where they told some of Britiain's finest minds of their booze-based plans, reports ContactMusic.com.
"We of course make records, they are fundamental to what we do, but we wanted to create a brand so that our fans have a greater experience," said drummer Zac Hanson.
"What is vital is that Hanson merchandise is quality and not made solely with the purpose of profit," he added. "We have a board game and even a record player to play our last record on, but we will never make dolls, lunch boxes or toothbrushes that play our songs for example."
"It's vital our fans have trust in everything Hanson do. In fact we are soon going to be selling our own beer, I'm not even joking. MMMHop IPA anyone?"
There's a Hanson board game? Called 'Hansonopoly'? That's something everyone should own. Immediately.
There's no word on where they'll be brewing their delicious ale, but there's no doubt that it'll be popular amongst all those ale-drinking Hanson fans out there - however many that may be.WATCH Hanson's original mega-hit 'MMMBop' below, 14 years after its original release: