After a fortnight spent sitting in front of the TV mainlining mince pies and Quality Street, it's little wonder that the nation goes into a diet and detox frenzy come the new year.
But even if you're one of the few who does manage a booze-free January, what happens when that month is over?
The British Liver Trust claims the concept of the January detox is a waste of time, suggesting the long-term approach of avoiding alcohol for a few days a week throughout the year.
And when it comes to realistic weight loss goals, how long can someone really endure the misery of a carb-free diet before emotional (and physical) weakness sends them diving head first into the biscuit barrel?
According to a recent survey, the average diet lasts just 15 days with as many as 35% of women gaining more weight than they lost in the first place once the diet is over.
Head of Psychology at Nuffield Health, Chris Jones, suggests that successfully fulfilling your weight loss goals is not about quick-fix diet fads but rather lifestyle changes that take into account the effects of sleep, stress and emotional eating on the body.
Here he offers his top tips for long-term weight management: