An image of a greedy possum slumped in a box of pastries after breaking into a bakery has gone viral.
The snap, apparently taken in Australia, roared through Twitter and Facebook with many a good-natured chuckle at the chubby critter.
But the coos turned to questions as accusations of Photoshoppery began to fly.
And as the ridiculously cute picture traversed the oceans, it’s accompanying story changed tack, with subsequent claims it had been taken in New York.
The only problem with that being, that American possums are considerably different looking. Others commentators have weighed in with the suggestion the animal is actually dead.
Blogger Petra Starke at justb. has donned her Sherlock Holmes hat and is investigating the mysterious case.
What do you think?