Rowan Williams, Archbishop of Canterbury, Attacks Advertising Culture

Rowan Williams Advertising

First Posted: 11/03/2012 05:10 Updated: 11/03/2012 08:02   PA

The Archbishop of Canterbury has hit out at the "feverish advertising culture" that fuels "unreal and disproportionate desires" when he joined the Pope for evening prayer in Rome.

Dr Rowan Williams and Pope Benedict XVI together led the service at the Church of San Gregorio Magno al Celio as part of the Archbishop's visit to the Italian capital.

Both church leaders delivered homilies, with Dr Williams saying: "In recent years, we have seen developing a vastly sophisticated system of unreality, created and sustained by acquisitiveness, a set of economic habits in which the needs of actual human beings seem to be almost entirely obscured."

He continued: "We are familiar with a feverish advertising culture in which we are persuaded to develop unreal and disproportionate desires. We are all - Christians and their pastors included - in need of the discipline that purges our vision and restores to us some sense of the truth of our world, even if that can produce the 'torment' of knowing more clearly how much people suffer and how little we can do for them by our unaided labours."

Before travelling to San Gregorio to join the resident monastic community there for Vespers, or evening prayer, the Archbishop and Pope held a private meeting.

At the church, both lit candles in the Chapel of St Gregory the Great.

Dr Williams was invited to Rome to take part in the celebrations of the 1,000th anniversary of the Camaldolese (Benedictine) monastic family.

His joint appearance with the Pope at the church marked its close connection to the Church of England and the Anglican Communion, and the Archbishop used the occasion to hail the "communion" shared by the Catholic Church and his own.

The Vespers (evening prayers) are the third time in recent decades that the Bishop of Rome and the Archbishop of Canterbury have shared a liturgical celebration in the historic setting of San Gregorio. In September 1989 Archbishop Robert Runcie joined John Paul II, and in December 1996 Archbishop George Carey lead prayers with the former Pope.

Dr Williams recalled the 1989 meeting in his homily, when the then Pope and Archbishop had "characterised the communion that our two churches share" as "certain yet imperfect".

He went on: "'Certain' because of the shared ecclesial vision to which both our communions are committed as being the character of the Church both one and particular... And 'yet imperfect' because of the limit of our vision, a deficit in the depth of our hope and patience."

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The Archbishop of Canterbury has hit out at the "feverish advertising culture" that fuels "unreal and disproportionate desires" when he joined the Pope for evening prayer in Rome. Dr Rowan Williams...
The Archbishop of Canterbury has hit out at the "feverish advertising culture" that fuels "unreal and disproportionate desires" when he joined the Pope for evening prayer in Rome. Dr Rowan Williams...
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HUFFPOST SUPER USER
Galician
Keep calm and carry on
06:26 PM on 03/12/2012
The Catholic Church in Spain has its own add every year to remind us to give them a part of the money from our income taxes.
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HUFFPOST SUPER USER
OneHumanist
We drink the universe in a glass of rain.
05:12 PM on 03/12/2012
I take with a grain of salt anything the Church comments on. They are the last people that should be discussing what is real and unreal. After all, they've been controlling and robbing humanity for centuries with fairy tales and fear.
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HUFFPOST SUPER USER
bholly72
04:29 PM on 03/12/2012
As an atheist, I am loathe to agree with anything said by a clergyman, but even a blind pig can find an acorn once in a while, and the archbishop has it right. But what the heck is he doing praying with the Grand Inquisitor?
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HUFFPOST SUPER USER
Lucas Prater
Nemo vir est qui mundum non reddat meliorem
04:22 PM on 03/12/2012
LOL, YOU SHALL NOT ADVERTISE!!! Or I shall smote you on the side of the mountain with my bejeweled staff!
12:22 PM on 03/12/2012
Although I partly agree with such a stance against advertising culture, I thin we'de gain more from trying to understand the cultural meaning of materialism in Western societies - I went to a great talk by British anthorpologist Dany Milelr about our love of things and what it means. Here is the video: http://iai.tv/video/the-love-of-things. Enjoy!
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Patricia Russell
We are sorry, your micro-bio did not meet our guid
11:13 PM on 03/11/2012
do SOMETHNG about those eyebrows......
10:47 PM on 03/11/2012
I have to shake my head at everyone who is discounting what this man says, which would be valid regardless of his faith, simply because he holds a position in the church. I'm not Christian, their creation myth, like many creation myths is absurd and their ceremonies, to be honest, creep me out...
But that doesn't mean they are, by default, wrong. Look at the stuff ancient Greeks believed in, we're not doing away with democracy simply because the people responsible for that believed god turned into a swan to have sex with a human, are we?
06:32 AM on 03/12/2012
Not all Christians are Creationists. Catholicism isn't, and I don't believe the Anglician church is either.
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HUFFPOST SUPER USER
Talossa
Liberal. Pro-Israel. Recovering atheist.
01:01 PM on 03/12/2012
Right on all counts.
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HUFFPOST SUPER USER
Galician
Keep calm and carry on
06:19 PM on 03/12/2012
of course Catholicism is creationist, pay attention to the Credo: " I believe in God the Father Almighty, Maker of heaven and earth..."
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Gavin Saunders
we only have each other
10:09 PM on 03/11/2012
I think the guy can handle the pot shots but let's not throw out the baby with the bath water.

We all know what he is saying is right but it's a shame it takes us until middle-age to wake up.
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Gavin Saunders
we only have each other
10:43 PM on 03/12/2012
American In Chicago has replied to your comment on Mon, 12 at 10:54:28

18-34 is the most desired target market and then they are done with us. We're left with a mountain of obsolete plastic crapp, credit card debt and a feeling of resentment we have no name for.
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HUFFPOST SUPER USER
LHill76
08:15 PM on 03/11/2012
I usually don't agree with the Catholic Church but this guy is correct.
09:04 PM on 03/11/2012
The Archbishop is Anglican.
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HUFFPOST SUPER USER
LHill76
10:39 PM on 03/12/2012
Yeah. That's what I meant. I read Pope in the article and had a brain fart.
07:37 PM on 03/11/2012
Hasn't this over paid and worthless person anything better to do or campaign against? How about the tens of thousands of disabled people, struggling daily with whether to have heat or food|?
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HUFFPOST SUPER USER
Bill Naquin
09:08 PM on 03/11/2012
I dont think the Archbishop is entirely worthless. The Western obsession with materialism singled out so presciently by Aleksandr Solzhenitsyn in his address at Harvard some years back is a cultural swamp in which our entire civilization is struggling.
ThinkCreeps
Seriously, it's time.
11:08 PM on 03/11/2012
Solzhenitsyn was a great hero of the 20th Century.
Man with beard is a cardboard hat is well..... a man with an ill-kempt beard in a silly hat.
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HUFFPOST SUPER USER
JohnSawyer
arglebargy
10:36 PM on 03/11/2012
I think the archbishop addressed this, when he said "We are all - Christians and their pastors included - in need of the discipline that purges our vision and restores to us some sense of the truth of our world, even if that can produce the 'torment' of knowing more clearly how much people suffer and how little we can do for them by our unaided labours."

By "unaided labours", I think he means that helping people can be unnecessarily difficult when people aren't working sufficiently together to do that, and that the unreal world of advertising can create mindsets that reduce or eliminate many people's willingness to work together to help others, since people who are hoodwinked by ads are too busy concentrating on things that aren't worthwhile.

The only one of his points that I'd take issue with, is that I'd expand his advice to anyone, not just Christians.
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HUFFPOST SUPER USER
light brigade
legalize truth
06:26 PM on 03/11/2012
hey Arch
stay away from the small boys, don't let the Pope influence you that way
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mmartini54
Roll on 2015!
05:35 PM on 03/11/2012
Someone who loves this man, needs to trim his eyebrows.
HUFFPOST SUPER USER
Mason Hernandez
05:24 PM on 03/11/2012
The Roman catholic church has gotten much angrier since altar boys are off limitis
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HUFFPOST SUPER USER
lateralus1983
Like a scrotum here it is in a nutshell.
05:07 PM on 03/11/2012
Does anyone else see the irony in a clergyman telling others they have created an unreal cultuure? I mean, how did this guy make this statement with a straight face? Wasn't it already hard enough not to laugh when he was dressed like an extra from a senate scene of a star wars film worshipping a zombie?
07:42 PM on 03/11/2012
He would be ideal as a replacement as Compo in Last of the Summer Wine.
ThinkCreeps
Seriously, it's time.
11:09 PM on 03/11/2012
I doubt it would work: he has no sense of humor, dreadful comic timing and his scriptwriters suck hard.
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HUFFPOST SUPER USER
JohnSawyer
arglebargy
10:38 PM on 03/11/2012
Yes, there's that too. Good point.
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HUFFPOST SUPER USER
Nathan0316
TrueBlueTory Age quod agis
03:12 PM on 03/11/2012
So the Church of England won't ask for any more donations? They'll give back some of the gold covering their robes, croups and fingers? Sell their land, possessions and churches, and give the money to the poor? Yeah, that's what I thought.

Their silence is deafening.
09:05 PM on 03/11/2012
Your forgetting the state subsidy and tax breaks.