Sam Faiers of The Only Way Is Essex fame, is the new face of Swimwear365.
To celebrate her new accolade, the curvy 21-year-old posed for a series of shots showcasing the brand's swimwear.
She gushed: "I'm so excited to be the face of Swimwear365! It's a great new brand to be part of and there are so many styles and prints of bikinis and swimsuits to choose from, as well as gorgeous accessories for the beach.
"Plus the quality is really good - it feels very luxurious. I love the floral prints and bright colours as they look amazing with a tan and I'll definitely be stocking up for my three holidays this year - The Bahamas, Las Vegas and Ibiza - I can't wait!"
But while the blonde certainly looks polished and toned in her shots, we sense someone may have been a little heavy handed with the Photoshopping...
What do you think?