Raw chipboard walls, industrial light-fittings and colourful cafe-style break-out areas are the new features of Google's new London start-up campus.
George Osborne opened the centre by flicking the switch on a commemorative graffiti plaque on 29 March.
Seven stories of swanky design house 100 start-ups in London's Tech City, and Google hopes it will create future internet giants.
A graffiti bear where ideas can be scrawled and plants that tweet when they need watering are just some of the gimmicky features at the new centre designed to inspire the future of London tech business.
Eze Vidra, Google’s head of campus said: "Campus’s goal is to create a central meeting point for London’s booming tech startup community. East London is emerging as a world-leading entrepreneurial hub, and we’re excited to be a part of it."
Vidra said the search giant is not seeking to find firms to invest in. He told the BBC: "Google is a start-up all about technology.
We don't have to get anything out of it, it's a bit of a gift to the community. Our investment is the building, and in the long run, if more people use the internet to be successful, that's great for all of us who are online."
The campus is joint project run with Central Working, Tech Hub, Seedcamp and Springboard to stir success in London’s tech startup community.
It provides office space to startups, daily events, a regular speaker series with industry experts, networking events and mentoring programmes with Google engineers.
Those without an office in the building can access a cafe and co-working space and free access to high speed wifi.
Eric van der Kleij, CEO of Tech City investment organisation said: "The opening of Campus is a real milestone for Tech City, sending a clear signal to the world that the area is fast becoming global centre for entrepreneurship and innovation.
Google’s commitment to create the largest co-working space in the area is testament to their desire to help facilitate and fuel the growth of the UK start-up community, and recognises that some of the best ideas come from new connections and collaboration. By creating a space that will evolve alongside the community, with the scale and connections that Google can provide, Campus helps accelerate the prominence of the area as a centre for ideas and creativity."
So, who's lining up to start co-working in this hyper-designed space? Let us know in comments below.
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