The ticket design for the London 2012 Olympics has been unveiled, the multi-coloured slips a timely taster of the rapidly approaching Games.
With the Olympic Flame making its way towards the stadium and another stock of tickets released on Wednesday, Locog chief Paul Deighton declared: "I can’t remember a more exciting week on the road to London 2012."
The bright ticket design features a pictogram of the particular sport while the trademark 2012 sloped typeface has been omitted, designers favouring a clearer font.
Information seems to be the basis of the design, with the colour scheme reflecting that of the venue, in order "to help spectators reach their destination" claims Locog.
Most celebratory is the opening ceremony ticket, coloured in gold with one design featuring trumpets.
However perhaps more importantly, each ticket bears the name of the booker, a hologram, and the price paid for the ticket, in order to reduce counterfeiting (the name is featured in the same place as 'Mrs A N Other on the picture).
Detective Superintendent Nick Downing of Operation Podium, which is dedicated to crime affecting the economy of the Olympics, delivered a stark warning regarding black market tickets.
"If you buy from an unofficial site, you risk paying over the odds for a ticket that may not exist, may not be genuine and you risk not getting to see the Games. Your personal details could even be used in other crimes," he said.