The Oreo cookie brand has stirred a debate by posting a picture backing gay pride on its official Facebook page.

The image sees the famous biscuit stuffed with rainbow-coloured filling, with the date June 25 and the word “Pride”. It was also posted on the Oreo Cookie Twitter feed, with the strap: "Celebrate your pride for love!"

Among the hundreds of positive retweets and favourites, came a single "unfollow".

The response to the ad among the Facebook page’s 26.9 million fans meanwhile, has been fiercely divided, with thousands of shares and "likes"... and a wave of apparent dislike.

Scroll down for a gallery of Oreo tributes posted by ardent cookie fans
oreo gay pride

One commenter wrote: "I'm never eating Oreos again. This is just disgusting", while another noted: "Unliking page and the rest of the 'kraft' family products... I will not support a company with these views".

However the family-oriented firm - which also peddles the slogan "celebrate the kid inside" - is also very much feeling the love, with one backer posting: "Oreos, keep supporting what you want to. Don't let religious nuts stop you from making this world better. You have a lot more respect from me."

The right wingers are crying because Oreo put out an FB status supporting marriage equality. MORE COOKIES FOR JUSTICE MINDED PEOPLE!!

Wrap Around Curl
Hi guys, be sure to like Oreo on facebook and tell them how much you love their rainbow pride Oreo! Stick it to the homophobes!

A Kraft spokesman told Huffington Post UK: "In recognition of Pride Month, Oreo created an ad depicting the rainbow flag with different colors of Oreo crème. We are excited to illustrate what is making history today in a fun and playful way.

"As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the Oreo ad is a fun reflection of our values."

What do you think of the image?


It comes after an earlier brush with controversy for parent firm Kraft, after an Oreo advert in South Korea emerged, featuring a baby breastfeeding with the mother's nipple partially exposed. Alongside the ad is another Oreo slogan: "Milk's favorite cookie."

The image went viral, with an accompanying backlash associated with the taboos that still surround public breastfeeding and accusations the firm had gone "too far".

A Kraft Foods representative told Huff Post Food the ad had been created by ad agency Cheil Worldwide, for a one-time use at at an advertising forum and had not been intended for public distribution or use with consumers.

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  • Nailed it!

  • Got milk?

  • Cookie cake

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  • Love

  • In the pink

  • Cupcake cookies

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  • Proud

  • Still life

  • A wedding cake of cookies

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  • Completely stuffed

  • Rainbow riot

  • Simple solutions

  • Colour crazed

100 controversial adverts
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  • Levis.

  • Saatchi and Saatchi's campaign for The Conservative Party ahead of the 1979 general election.

  • Durex.

  • Sisley fashion brand.

  • Sean John's Unforgivable Woman fragrance.

  • Linford Christie stars in Kleenex's tissue advert.

  • Wonderbra's infamous advert.

  • Lynx.

  • BMW.

  • BaF's anti-domestic violence ad.

  • Red Tape menswear fashion brand.

  • Controversial French anti-smoking advert,

  • MacDonald's.

  • QSOL service provider.


  • A German MacDonald's advert.

  • Heinz.

  • Cadbury's.

  • Miquita Oliver in Women's Aid advert.

  • Advert for Chicolate chocolate substitute.

  • Skin Burn, anti-smoking ad

  • Barnardo's.

  • Tipalet cigarette advert.

  • Benetton

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  • Courage beer.

  • Budweiser.

  • Barcardi rum.

  • Amnesty International

  • Skyy alcoholic drink.

  • Amnesty International

  • Amnesty International

  • Anti binge-drinking advert

  • Van Heusen

  • BMW

  • Pitney-Bowes Postage Meter

  • Government anti-drug driving advert

  • Anti-abortion advert

  • Advert against verbal abuse

  • Fabrica

  • Benson & Hedges

  • American Apparel

  • Amnesty International

  • Post-It