Nike's tribute to Olympic gold medallists has really polarised opinion.
The T-shirts - available only for women - feature the words "gold digging" across the front, emblazoned in gold lettering.
While Nike market the product as "a bold design that's a treat on the eyes", some Twitter users have been outraged, while others find them "funny" or even "cute".
"Whoever thought a Nike t'shirt emblazoned with 'GOLD DIGGING' was a fitting tribute to female Olympians should (sic) be fired," wrote one user.
Another wrote: "Mass producing a fitness shirt, only for women, that says "Gold Digging" is not only offensive but lacking imagination"
One pro t-shirt user Tweeted: "Personally, I think its cute."
So, is it a harmless joke or a sexist dig at female athletes who have worked extremely hard to compete in the Olympic Games - and then go on to win gold? Let us know in the poll below.
HuffPost Lifestyle have contacted Nike for their comments and are waiting patiently for their response.
Beneath the product the company claim to produce "style that starts a conversation", well these T-shirts have certainly done that. *slow claps*
Add to cart? Think we'll pass, thanks. Of course if you want one, be our guest.
Nike isn't the first sports label to polarise opinion with their outlandish designs. Earlier this year Adidas provoked a race row with its JS Roundhouse Mids, which we dubbed 'slave' shackle trainers. They later withdrew the product.
See more controversial products below...
Adidas' 'slave' shackle trainers AKA JS Roundhouse Mids
Abercrombie & Fitch
"Wink Wink" and "Eye Candy" thongs for 10-year olds isn't a hit with all parents.
Retailer gets in trouble for its "<a href="http://www.huffingtonpost.com/2012/04/20/urban-outfitters-jewish-star-tshirt_n_1441731.html" target="_hplink">Jewish Star</a>" t-shirt.
<a href="http://www.huffingtonpost.com/2010/06/03/eat-less-urban-outfitters_n_598904.html" target="_hplink">"Eat Less"</a> t-shirts aren't well received by, well, most people.
Indian pharmaceutical company
Vaginal rejuvenation and tightening gel launched by Indian pharmaceutical company
"New Mexico, Cleaner than Regular Mexico" t-shirts didn't go over well. (AP photo)
Nike's "gold digging" t-shirt
Some Irish groups aren't pleased with this "<a href="http://www.huffingtonpost.com/2012/03/01/urban-outfitters-st-patricks-day-clothes-_n_1313242.html" target="_hplink">Irish Yoga</a>" trucker hat.
St. Patrick's Day-themed SB Dunk Low <a href="http://www.huffingtonpost.com/2012/03/14/nike-black-and-tan_n_1344197.html" target="_hplink">"Black and Tan"</a> sneakers by Nike incite outrage from Irish community.
"<a href="http://www.huffingtonpost.com/2012/03/01/urban-outfitters-st-patricks-day-clothes-_n_1313242.html" target="_hplink">Truly Madly Deeply Kiss Me</a>" t-shirt offends Irish groups.
Ditto this "<a href="http://www.huffingtonpost.com/2012/03/01/urban-outfitters-st-patricks-day-clothes-_n_1313242.html" target="_hplink">Truly Madly Deeply Irish Drunk" </a>scoop tank.
Pubic Hair Dye
"Color for the hair down there" is not received well.
Clean and Dry Intimate Wash
<a href="http://www.huffingtonpost.com/2012/04/12/vagina-bleaching-ad_n_1420825.html" target="_hplink">Skin-lightening wash</a> targets consumers with dark colored privates.
Indian feminine hygiene product
Indian feminine hygiene product that doubles up as a vagina 'brightener'
Abercrombie & Fitch
Asian caricature t-shirts <a href="http://www.sfgate.com/news/article/ABERCROMBIE-GLITCH-Asian-Americans-rip-2850702.php" target="_hplink">caused outrage in California.</a>
And the most controversial adverts...
Saatchi and Saatchi's campaign for The Conservative Party ahead of the 1979 general election.
Sisley fashion brand.
Sean John's Unforgivable Woman fragrance.
Linford Christie stars in Kleenex's tissue advert.
Wonderbra's infamous advert.
BaF's anti-domestic violence ad.
Red Tape menswear fashion brand.
Controversial French anti-smoking advert,
QSOL service provider.
A German MacDonald's advert.
Miquita Oliver in Women's Aid advert.
Advert for Chicolate chocolate substitute.
Skin Burn, anti-smoking ad
Tipalet cigarette advert.
TG4 television program entitled 'Paisean Faisean'.
Skyy alcoholic drink.
Anti binge-drinking advert
Pitney-Bowes Postage Meter
Government anti-drug driving advert
Advert against verbal abuse
Benson & Hedges
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