Amazon may have leaked the new Kindle - itself, on national television.
The online retailer and E-reader maker showed a suspiciously novel device in an advert premiered American TV, during the opening game of the NFL season.
The trailer (titled 'Something New') appeared to show an updated Kindle with a backlight and a brighter screen.
Amazon will announce new devices - including new Kindles - at a press conference on Thursday. And since it is unlikely the inclusion of the new Kindle in such a high-profile ad would happen by accident, might we suggest this kind of speculation is exactly what what Amazon wanted?
Anyway, the new ad can be viewed above - but check back here this afternoon for all the details on the new devices.
Suggested For You
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more