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Paralympics: Which Athletes Saw The Biggest Social Media Gains?

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PARALYMPICS
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As the thousands of people who crowded into London to cheer Team GB's greatest athletes on Monday prove, the Olympics and Paralympic Games have been a huge success.

In particular the scale of support and interest in the Paralympics has taken some by surprise.

So while Britain gives a final salute to its athletic heroes (until the honour's lists anyway), it's time to see which of them saw the biggest gains on social media.

The social media marketing company Wildfire has been following the social media ups and downs over the past weeks of sport, and just sent us the following stats.

They make interesting reading - especially when you consider how unknown many of the athletes were before the games began:

  • Sarah Storey saw her Twitter followers grow by 178% during the games, while her Facebook fans grew by a huge 721%
  • Triple medal winner and double gold winner Ellie Simmonds saw a boost of 669% in fans on Facebook (up to over 28,000) – a growth of more than 24,000 fans since the start of the Games.
  • 100m sprinter Jonnie Peacock saw a 1305% increase in Twitter followers, to more than 31,000
  • Wheechair racer Hannah Cockroft's Facebook fans have increased by 1193% to almost more than 8,000 (from 639 at the start of the Games), while her Twitter followers have risen by over 381% to over 10,000 followers
  • Equestrian competitor Lee Pearson saw a 370% increase in Facebook likes
  • Oscar Pistorius saw the lowest increase in Twitter followers of any athlete tracked by Wildfire, with a 22% growth. In addition, three times more people were searching Google for Oscar Pistorius during his Olympic run than during the Paralympics.

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