As the thousands of people who crowded into London to cheer Team GB's greatest athletes on Monday prove, the Olympics and Paralympic Games have been a huge success.

In particular the scale of support and interest in the Paralympics has taken some by surprise.

So while Britain gives a final salute to its athletic heroes (until the honour's lists anyway), it's time to see which of them saw the biggest gains on social media.

The social media marketing company Wildfire has been following the social media ups and downs over the past weeks of sport, and just sent us the following stats.

They make interesting reading - especially when you consider how unknown many of the athletes were before the games began:

  • Sarah Storey saw her Twitter followers grow by 178% during the games, while her Facebook fans grew by a huge 721%
  • Triple medal winner and double gold winner Ellie Simmonds saw a boost of 669% in fans on Facebook (up to over 28,000) – a growth of more than 24,000 fans since the start of the Games.
  • 100m sprinter Jonnie Peacock saw a 1305% increase in Twitter followers, to more than 31,000
  • Wheechair racer Hannah Cockroft's Facebook fans have increased by 1193% to almost more than 8,000 (from 639 at the start of the Games), while her Twitter followers have risen by over 381% to over 10,000 followers
  • Equestrian competitor Lee Pearson saw a 370% increase in Facebook likes
  • Oscar Pistorius saw the lowest increase in Twitter followers of any athlete tracked by Wildfire, with a 22% growth. In addition, three times more people were searching Google for Oscar Pistorius during his Olympic run than during the Paralympics.

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  • Olympics & Paralympics Team GB - London 2012 Victory Parade

    LONDON, ENGLAND - SEPTEMBER 10: Mo Farah poses for a photograph during the London 2012 Victory Parade for Team GB and Paralympic GB athletes on September 10, 2012 in London, England. (Photo by Dan Kitwood/Getty Images)

  • Olympics & Paralympics Team GB - London 2012 Victory Parade

    LONDON, ENGLAND - SEPTEMBER 10: Mo Farah poses for a photograph during the London 2012 Victory Parade for Team GB and Paralympic GB athletes on September 10, 2012 in London, England. (Photo by Dan Kitwood/Getty Images)

  • Olympics & Paralympics Team GB - London 2012 Victory Parade

    LONDON, ENGLAND - SEPTEMBER 10: Mo Farah performs a 'mobot' to the crowds during the London 2012 Victory Parade for Team GB and Paralympic GB athletes on September 10, 2012 in London, England. (Photo by Dan Kitwood/Getty Images)

  • Olympics & Paralympics Team GB - London 2012 Victory Parade

    LONDON, ENGLAND - SEPTEMBER 10: British Olympic heptathlon gold medalist Jessica Ennis waves to the crowd during the London 2012 Victory Parade for Team GB and Paralympic GB athletes on September 10, 2012 in London, England. (Photo by Tom Dulat/Getty Images)

  • Olympics & Paralympics Team GB - London 2012 Victory Parade

    LONDON, ENGLAND - SEPTEMBER 10: British Olympic gold medal winning athlete Greg Rutherford during the London 2012 Victory Parade for Team GB and Paralympic GB athletes on September 10, 2012 in London, England. (Photo by Dan Kitwood/Getty Images)

  • London Olympic Games - Athletes Victory Parade

    (left to right) Philip Hinds, Danielle King, Laura Trott and Joanna Rowsell as the parade celebrating Britain's Olympic and Paralympic sporting heroes passes St Paul's Cathedral in central London. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story. Photo credit should read: Sean Dempsey/PA Wireas they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story PARALYMPICS London. Photo credit should read: Sean Dempsey/PA Wire

  • London Olympic Games - Athletes Victory Parade

    Diver Tom Daley shows off his medal as the parade celebrating Britain's Olympic and Paralympic sporting heroes passes St Paul's Cathedral in central London. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story. Photo credit should read: Sean Dempsey/PA Wireas they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story PARALYMPICS London. Photo credit should read: Sean Dempsey/PA Wire

  • London Olympic Games - Athletes Victory Parade

    A fly past by the Red Arrows as seen from the roof of Buckingham Palace after the parade celebrating Britain's Olympic and Paralympic sporting heroes finished on The Mall.

  • London Olympic Games - Athletes Victory Parade

    Gymnast Louis Smith shows off his medals as the parade celebrating Britain's Olympic and Paralympic sporting heroes passes St Paul's Cathedral in central London. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story. Photo credit should read: Sean Dempsey/PA Wireas they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story PARALYMPICS London. Photo credit should read: Sean Dempsey/PA Wire

  • BRITAIN-OLY-2012-PARALYMPICS

    British Prime Minister David Cameron (C) gives a thumbs up next to London Mayor Boris Johnson (2R) and Princess Anne, Princess Royal (R) as he watches the parade celebrating Britain's athletes who competed in the London 2012 Olympic and Paralympic Games in central London on September 10, 2012. Britain was bidding a fond farewell om September 10 to a golden summer of Olympic and Paralympic sport with a victory parade by athletes through London ending up at Buckingham Palace. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/GettyImages)

  • London Olympic Games - Athletes Victory Parade

    Athelete Mo Farah does his signature move, The Mobot, as the parade celebrating Britain's Olympic and Paralympic sporting heroes passes St Paul's Cathedral in central London. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story. Photo credit should read: Sean Dempsey/PA Wireas they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story PARALYMPICS London. Photo credit should read: Sean Dempsey/PA Wire

  • London Olympic Games - Athletes Victory Parade

    The Gamesmakers wave as the parade celebrating Britain's Olympic and Paralympic sporting heroes passes St Paul's Cathedral in central London. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story. Photo credit should read: Sean Dempsey/PA Wireas they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story PARALYMPICS London. Photo credit should read: Sean Dempsey/PA Wire

  • London Olympic Games - Athletes Victory Parade

    (left to right) Joanna Rowell, Geraint Thomas and Sarah Storey as the parade celebrating Britain's Olympic and Paralympic sporting heroes passes St Paul's Cathedral in central London. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story. Photo credit should read: Sean Dempsey/PA Wireas they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story PARALYMPICS London. Photo credit should read: Sean Dempsey/PA Wire

  • London Olympic Games - Athletes Victory Parade

    Rebecca Adlington and Ellie Simmonds as the parade celebrating Britain's Olympic and Paralympic sporting heroes passes St Paul's Cathedral in central London. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story. Photo credit should read: Sean Dempsey/PA Wireas they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story PARALYMPICS London. Photo credit should read: Sean Dempsey/PA Wire

  • London Olympic Games - Athletes Victory Parade

    Ben Ainslie waves as the parade celebrating Britain's Olympic and Paralympic sporting heroes passes St Paul's Cathedral in central London. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story. Photo credit should read: Sean Dempsey/PA Wireas they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story PARALYMPICS London. Photo credit should read: Sean Dempsey/PA Wire

  • London Olympic Games - Athletes Victory Parade

    Richard Whitehead and Jessica Ennis as the parade celebrating Britain's Olympic and Paralympic sporting heroes passes St Paul's Cathedral in central London. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story. Photo credit should read: Sean Dempsey/PA Wireas they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story PARALYMPICS London. Photo credit should read: Sean Dempsey/PA Wire

  • London Olympic Games - Athletes Victory Parade

    Laura Robson and others as the parade celebrating Britain's Olympic and Paralympic sporting heroes passes St Paul's Cathedral in central London. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story. Photo credit should read: Sean Dempsey/PA Wireas they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story PARALYMPICS London. Photo credit should read: Sean Dempsey/PA Wire

  • London Olympic Games - Athletes Victory Parade

    Jessica Ennis and other athletes wave as the parade celebrating Britain's Olympic and Paralympic sporting heroes passes St Paul's Cathedral in central London. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story. Photo credit should read: Sean Dempsey/PA Wireas they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story PARALYMPICS London. Photo credit should read: Sean Dempsey/PA Wire

  • London Olympic Games - Athletes Victory Parade

    Derek Derenalagi and Richard Whitehead (right) as the parade celebrating Britain's Olympic and Paralympic sporting heroes passes St Paul's Cathedral in central London. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story. Photo credit should read: Sean Dempsey/PA Wireas they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story PARALYMPICS London. Photo credit should read: Sean Dempsey/PA Wire

  • London Olympic Games - Athletes Victory Parade

    Richard Whitehead and Jessica Ennis as the parade celebrating Britain's Olympic and Paralympic sporting heroes passes St Paul's Cathedral in central London. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story. Photo credit should read: Sean Dempsey/PA Wireas they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story PARALYMPICS London. Photo credit should read: Sean Dempsey/PA Wire

  • London Olympic Games - Athletes Victory Parade

    The parade celebrating Britain's Olympic and Paralympic sporting heroes passes St Paul's Cathedral in central London. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story. Photo credit should read: Sean Dempsey/PA Wireas they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story PARALYMPICS London. Photo credit should read: Sean Dempsey/PA Wire

  • London Olympic Games - Athletes Victory Parade

    Athelete Mo Farah does his signature move, The Mobot, as the parade celebrating Britain's Olympic and Paralympic sporting heroes passes St Paul's Cathedral in central London. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story. Photo credit should read: Sean Dempsey/PA Wireas they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes. PRESS ASSOCIATION Photo. Picture date: Monday September 10, 2012. See PA story PARALYMPICS London. Photo credit should read: Sean Dempsey/PA Wire

  • London Olympic Games - Athletes Victory Parade

    Heptathlete Jessica Ennis takes part in a parade passed the Royal Courts of Justice, London, celebrating Britain's Olympic and Paralympic sporting heroes.

  • London Olympic Games - Athletes Victory Parade

    Mo Farah takes part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes.

  • London Olympic Games - Athletes Victory Parade

    Boxer Nicola Adams holds her gold medal as she takes part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes.

  • London Olympic Games - Athletes Victory Parade

    Three Day Eventer Zara Phillips holds her silver medal as she takes part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes.

  • London Olympic Games - Athletes Victory Parade

    Diver Tom Daley holds his bronze medal as he takes part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes.

  • London Olympic Games - Athletes Victory Parade

    Three Day Eventer Zara Phillips and diver Tom Daley smile as they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes.

  • London Olympic Games - Athletes Victory Parade

    Three Day Eventer Zara Phillips holds her silver medal as she takes part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes.

  • Olympics & Paralympics Team GB - London 2012 Victory Parade

    LONDON, ENGLAND - SEPTEMBER 10: Long Jump gold medalist Greg Rutherford waves to the crowd during the London 2012 Victory Parade for Team GB and Paralympic GB athletes on September 10, 2012 in London, England. (Photo by Richard Heathcote/Getty Images)

  • London Olympic Games - Athletes Victory Parade

    Jonathan (left) and Alistair Brownlee wave to the crowds wearing their medals during a parade celebrating Britain's Olympic and Paralympic sporting heroes, near Mansion House, London.

  • Olympics & Paralympics Team GB - London 2012 Victory Parade

    LONDON, ENGLAND - SEPTEMBER 10: British track sprinter Dwain Chambers salutes the crowd during the London 2012 Victory Parade for Team GB and Paralympic GB athletes on September 10, 2012 in London, England. (Photo by Christopher Lee/Getty Images)

  • London Olympic Games - Athletes Victory Parade

    Greg Rutherford holds his long jump gold medal as he takes part in a parade passed St Paul's Cathedral, London, celebrating Britain's Olympic and Paralympic sporting heroes.

  • Olympics & Paralympics Team GB - London 2012 Victory Parade

    LONDON, ENGLAND - SEPTEMBER 10: British Paralympic gold medal winning athlete Aled Davies takes photographs during the Olympics and Paralympics Tean GB - London 2012 Victory Parade on September 10, 2012 in London, England. (Photo by Christopher Lee/Getty Images)

  • London Olympic Games - Athletes Victory Parade

    Wheelchair tennis player Peter Norfolk waves to the crowds as as he takes part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes.

  • London Olympic Games - Athletes Victory Parade

    Diver Tom Daley holds his Bronze medal during a parade celebrating Britain's Olympic and Paralympic sporting heroes, Mansion House, London.

  • London Olympic Games - Athletes Victory Parade

    A general view of the crowd in the City of London, as a parade celebrating Britain's Olympic and Paralympic sporting heroes makes its way through London.

  • Olympics & Paralympics Team GB - London 2012 Victory Parade

    LONDON, ENGLAND - SEPTEMBER 10: Triathletes Jonathan Brownlee and Alistair Brownlee show their medals to the crowd during the London 2012 Victory Parade for Team GB and Paralympic GB athletes on September 10, 2012 in London, England. (Photo by Christopher Lee/Getty Images)

  • London Olympic Games - Athletes Victory Parade

    Triathletes Jonathan (left) and Alistair Brownlee hold their medals as they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes.

  • Olympics & Paralympics Team GB - London 2012 Victory Parade

    LONDON, ENGLAND - SEPTEMBER 10: Gold medallist sailor Ben Ainslie waves to the crowd during the London 2012 Victory Parade for Team GB and Paralympic GB athletes on September 10, 2012 in London, England. (Photo by Christopher Lee/Getty Images)

  • Olympics & Paralympics Team GB - London 2012 Victory Parade

    LONDON, ENGLAND - SEPTEMBER 10: Gold medallist sailor Ben Ainslie waves to the crowd during the London 2012 Victory Parade for Team GB and Paralympic GB athletes on September 10, 2012 in London, England. (Photo by Christopher Lee/Getty Images)

  • Olympics & Paralympics Team GB - London 2012 Victory Parade

    LONDON, ENGLAND - SEPTEMBER 10: British Paralympic gold medal winning wheelchair athlete David Weir wears his four gold medals as he waves to the fans during the London 2012 Victory Parade for Team GB and Paralympic GB athletes on September 10, 2012 in London, England. (Photo by Christopher Lee/Getty Images)

  • Olympics & Paralympics Team GB - London 2012 Victory Parade

    LONDON, ENGLAND - SEPTEMBER 10: British Paralympic gold medal winning wheelchair athlete David Weir wears his four gold medals as he waves to the fans during the London 2012 Victory Parade for Team GB and Paralympic GB athletes on September 10, 2012 in London, England. (Photo by Christopher Lee/Getty Images)

  • London Olympic Games - Athletes Victory Parade

    Gymnasts Beth Tweddle (left) and Louis Smith wave to the crowds as they take part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes.

  • London Olympic Games - Athletes Victory Parade

    Wheelchair rugby player David Anthony looks on as he takes part in a parade passed Mansion House, London, celebrating Britain's Olympic and Paralympic sporting heroes.

  • London Olympic Games - Athletes Victory Parade

    Swimmer Stephanie Millward shows her medals as she takes part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes.

  • London Olympic Games - Athletes Victory Parade

    Boxer Luke Campbell holds his gold medal as he takes part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes.

  • London Olympic Games - Athletes Victory Parade

    Double gold medallist Hannah Cockcroft waves to the crowds as she takes part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes.

  • London Olympic Games - Athletes Victory Parade

    Dwain Chambers waves to the crowds as he takes part in a parade through London, celebrating Britain's Olympic and Paralympic sporting heroes.

  • Olympics & Paralympics Team GB - London 2012 Victory Parade

    LONDON, ENGLAND - SEPTEMBER 10: British Paralympic gold medal winning wheelchair athlete David Weir wears his four gold medals as he waves to the fans during the London 2012 Victory Parade for Team GB and Paralympic GB athletes on September 10, 2012 in London, England. (Photo by Christopher Lee/Getty Images)

  • Olympics & Paralympics Team GB - London 2012 Victory Parade

    LONDON, ENGLAND - SEPTEMBER 10: British Paralympic gold medal winning wheelchair athlete David Weir wears his four gold medals as he waves to the fans during the London 2012 Victory Parade for Team GB and Paralympic GB athletes on September 10, 2012 in London, England. (Photo by Christopher Lee/Getty Images)