Now, on this side of the Atlantic, laughing at Benedict Cumberbatch's surname is so three years ago. But over in Hollywood, it seems they're a little slow on the uptake. Even though the Sherlock star is hotly tipped to pick up an Emmy on Sunday night, hardly anyone's heard of him.
Want proof? Chat show host Jimmy Kimmel sent a film crew out on to the streets of LA to pose the question: "What is a Cumberbatch?" And frankly, we were shocked - shocked, we tell you! - by some of the answers provided by passers-by.
No, sir, a Cumberbatch isn't something you put in your rectum. (OK, technically, it might be - but we very much doubt it. And anyway, that's between you and Benedict.)
You know what? This calls for a quick look at the gallery of otters who look like Benedict Cumberbatch. Altogether now: "It's getting otter here..."