Apple and Samsung lost out to Asus at this year's T3 awards.
The annual gadgets and tech bash, was held in London last night, and saw Taiwan's Asus pick up five awards in total.
Asus won Tablet of the Year and Gadget of the Year for its work on the Google Nexus 7.
It also picked up the T3 Design Award for its Eee Pad Transformer Prime tablet-laptop hybrid, Computer of the Year (Zenbook UX31) and Tech Brand of the Year.
Apple and Samsung won just a single award each. Apple's iPhone 4S was named Work Gadget of the Year - which might be news to those who mainly use it for games of FIFA - while Samsung won Phone of the Year for the Galaxy S3.
Tech pioneer Lord Alan Sugar was the evening's guest of honour and collected the Outstanding Contribution To Technology Award from Carphone Warehouse co-founder Sir Charles Dunstone.
Of his award, Sugar said:
"I have been fortunate enough to receive a few honours and awards over the years, but this one is special and I am proud to accept it. When I look back at my career achievements since starting Amstrad in 1967 - from making hifi units, computers and the first Sky satellite dishes, to bringing YouView to market this year - the one thing that has kept me motivated is that I am a real tech geek at heart.
"Since I was a child, I've always wanted to crack something open, get my hands in there and understand how it works, be it a stereo, computer processor or a set-top box. I'd like to thank T3 and the award judges for recognising the contribution I have made to the industry."
The full list of winners was:
Innovation Of The Year Raspberry Pi
Gaming Gadget Of The Year Sony PS Vita
Gadget Accessory Of The Year Nike Fuelband
App Of The Year Zeebox
Retailer Of The Year Amazon
Tech Personality Of The Year Rory Cellan-Jones
Digital Media Service Of The Year Sky Go
T3 Design Award ASUS Eee Pad Transformer Prime
Commuter Gadget Of The Year Amazon Kindle 4
TV Of The Year Sony Bravia KDL-55HX853
Digital Camera Of The Year Panasonic Lumix DMC-GX1
Work Gadget Of The Year Apple iPhone 4S
Home Gadget Of The Year Nest Smart Thermostat
Computer Of The Year ASUS Zenbook UX31
Music Gadget Of The Year Bowers & Wilkins P3
Tablet Of The Year Google Nexus 7 By ASUS
Tech Brand Of The Year ASUS
Outstanding Contribution To Tech Lord Sugar
Phone Of The Year Samsung Galaxy S3
Gadget Of The Year Google Nexus 7 By ASUS
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