It's spawned a thousand parodies, sparked a gun battle and has basically taken over the world. And now Eton schoolboys are getting in on the act - Gangnam Style.
With their tailcoats flying and collars flapping these boys give the giddy-up a damn good shot – and we think they do it well.
Scroll down for a Gangnam Style gallery and the original video
Doing the giddy-up: Eton schoolboys join Psy's dance craze
The clip was filmed in the grounds of the college and was posted YouTube by ‘Rather Rum’, with the following polite message: “Dear World Wide Internets, Here is a hearty gift from the lads over at jolly old Eton to you.”
Even what looks like a house master joins in on the act, wearing shades – of course.
The infectious tune is the product of an until now little-known South Korean rapper known as PSY (short for “psycho”).
PSY, who also goes by the name Park Jae-Sang, has become South Korea’s most successful pop export and has already signed a deal with American talent manager Scooter Braun, who manages Carly Rae Jepsen and Justin Bieber.
As The Korea Herald points out, the video broke the 130-million mark on YouTube in just 58 days.
It adds: "It took more than three months for world star Justin Bieber to break that with his hit-song 'Boyfriend'. It was three years before the music video for Lady Gaga’s 'Poker Face' broke the 130 million mark."
YouTube figures chart PSY's global ascent