In an effort to highlight the diappearance of April Jones three weeks ago, the town clock in the five-year-old's home town of Machynlleth was lit up in pink at 7pm on Monday - the time she went missing.
Pink was chosen as it was the youngster's favourite colour. Facebook support groups are also urging villagers to wear pink ribbons and April's parents have even had them tattooed on their bodies as life-long reminders.
Messages and photos were published on Twitter, including one from @Wheelerfabrics:
Machynlleth mayor Gareth Jones told the BBC: "The town council owns the clock and we were asked if it could be lit up in pink to mark the third week of April's disappearance and we readily agreed.
April Jones went missing on October 1
"Three weeks on we still don't know what the outcome will be.
"People are trying to get back to some sort of normality, but we still have hope and we must hold onto that."
Mark Bridger, 46, has been charged with her abduction and murder, and of unlawfully disposing of and concealing her body with intent to pervert the course of justice.
The intensity of the search is undiminished, according to the police
Last week mountain teams revisited the town to continue the ongoing search for April. On Sunday prayers were said at a special service for the little girl and her family at St Peter's Parish Church, Machynlleth.
Reverend Kathleen Rogers told Wales Online: "People have been coming into the church lighting candles and writing in the Little Book of Hope for April. They have been coming in from all over the place and we have been sharing our thoughts and prayers."
Meanwhile a fund set up with donations for April's family had reached over £20,000. Facebook groups and Twitter accounts dedicated to the missing schoolgirl still have thousands of followers from around the world, and are continuing to post pictures of April.
"We need to keep her beautiful face out there" one said.
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