Love pizza? Love guns? Want to save money? You're in luck - for an American pizza parlour is offering a 15 per cent discount to gun owners.
Virginia's All Around Pizza and Deli is offering the money off incentive to any customer who flashes their piece or shows a concealed weapon permit.
Pensioner Thelma Lazernick was pictured brandishing a customer's Ruger Mini-14 .223 semi-automatic rifle on Monday, showing the promotion most certainly has legs.
Farr's Fresh, the store in South Odgen, Utah, initially held a "Second Amendment day" offering permit holders $1 off their purchase, Fox 13 News reported.
He said: "I thought it was a great idea and I was wondering why nobody here was doing it. It should be happening all around the country."
Brendan Kelly said: "It's part of our rights as Americans and everybody should be entitled to the option if they want to, so it's nice to have an incentive."
The right to bear arms is ensured by the U.S. Constitution, while concealed weapons permits are decided by individual states.
Vintage ads for American gun makers
Christmas Ad for Daisy Rifles (1972)
<i>A Christmas Story</i> <a href="http://www.creativepro.com/article/scanning-around-with-gene-gun-for-the-whole-family">this is not</a>.
"A Hi-Standard For Christmas" (1957)
Iver Johnson Revolvers (1904)
Iver Johnson guns were used in the assassinations of both <a href="http://www.moldea.com/rfk.html">Robert F. Kennedy</a> and president <a href="http://www.american-presidents-history.com/william-mckinley-assassination.html">William F. McKinley</a>.
Savage Arms Co. Ad for the Savage Automatic (1914)
"Is your wife helpless -- or dangerous -- in these times when <i>more idlers</i> make more <i>brutes</i> and more <i>thugs</i>?"
Crosman Pellguns (1959)
St. Louis Cardinals legend and MLB Hall of Famer Stan Musial <a href="http://www.vintageadbrowser.com/guns-ads-1950s">advertised for Crosman Pellguns</a> in the 1950's.
Winchester Rifle Ad (1958)
"<a href="http://www.decodog.com/inven/hunting3.html">Give him year 'round fun</a>...for years to come."
Remington Single Shot Rifles (1903)
"The simplicity of the <a href="http://www.atticpaper.com/proddetail.php?prod=1903-remington-single-shot-rifles-ad">Remington action</a> insures safety and saves repair bills."
Remington .22 Repeater (1910's)
"Insure against a dull vacation: pack a <a href="http://www.atticpaper.com/proddetail.php?prod=1910s-remington-rifle-ad-22-repeater"">Remington .22 Repeater</a> in your grip and half a dozen boxes of UMC .22 shorts."
Winchester Calendar (1917)
What's manlier than taming -- or <a href="http://www.atticpaper.com/proddetail.php?prod=1910s-remington-rifle-ad-22-repeater">possibly punching</a> -- a horse while your friend holds a severed deer head?
Winchester Calendar (1917)
<a href="http://www.atticpaper.com/proddetail.php?prod=1910s-remington-rifle-ad-22-repeater">An epic battle</a> pitting man on horseback with a gun versus a bear...on the edge of a cliff!
Daisy Air Rifles (1930s)
"Get year 'round fun with your Christmas money...<a href="http://www.vintageadbrowser.com/guns-ads-1930s">get a Daisy</a>."
Remington Kleaborne Cartridges Ad (1933)
"What a man, Jimmy, <a href="http://www.decodog.com/inven/hunting3.html">what a man</a>!"
Rheingold Beer with Duck Hunting Shotgun (1957)
Colt Match Target Woodsman Pistol (1951)
Action Arms Ltd. Uzi Ad (Late 1980's)
.41 Smith & Wesson Ad (Undated)
"When it's you or him..."
Colt Guns Christmas Ad (1939)
"Isn't it time you <a href="http://www.motherjones.com/media/2012/12/gun-ads-bushmaster-mattel">gave <i>yourself</i> a Christmas gift</a>?"
Winchester .22 (Undated)
"<a href="http://www.motherjones.com/media/2012/12/gun-ads-bushmaster-mattel">Start him right</a> -- right now."
Daisy Air Rifle Ad (Undated)
"Mothers, as well as fathers, now generally recognize that this training makes for character and manliness."
Daisy Air Rifle Ad (1968)
Winchester Model 75 .22 Target Rifle Boy Scout Ad (1944)
"Every boy <a href="http://www.decodog.com/inven/hunting3.html">has his hero</a>."