Samsung's new highly expensive, but highly cool, range of 4K Ultra HD TVs have now finally arrived in the UK.
The South Korean tech giant announced that the 55-inch and 65-inch versions of its UHD F9000 TVs will be available from July.
And unlike the frankly absurd £26,000 being asked for the Samsung S9 85-inch 4K telly back in April, these sets are at least vaguely affordable.
Samsung wants £3999 for the 55-inch model, and £5999 for the 65-inch.
So while these are clearly still premium products, you can just about get your hands on one without remortgaging the house.
Samsung explains the benefits of the new sets as follows:
"Driven by the Samsung Quadmatic Picture Engine they deliver superior contrast, brightness and detail. Precision Black combined with Samsung's unique Micro Dimming technology provides deeper blacks, purer whites and enhanced colour and detail to every image, while the proprietary UHD panel displays amazingly bright and vivid pictures.
Powered by Quad core processing even SD and HD content is transformed by the 4 step up-scaling technology to produce stunningly sharp images on these UHD screens, so you can continue to enjoy all your favourite TV shows and movies."
But really that should just read: "better quality, looks awesome". And indeed it probably does.Suggest a correction