12 Things We Have Learned From One Direction's New Fragrance Ad

27/08/2013 13:56 | Updated 27 August 2013

So One Direction have released their first perfume - sorry, fragrance - which goes by the name of 'Our Moment'.

You can take a look at the advert above. Here are 12 things we've learned from studying it closely*:

12 facts learned from 1D's perfume advert

*watching it once

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