Bad news if you were waiting for something more transformative before jumping in with a next-gen console pre-order: Microsoft says its amazing 'Ilumiroom' concept device is not for consumers.
Illumiroom is a Microsoft Research Project which is able to extend the boundaries of a TV screen to include virtually an entire room.
Using a projector, a motion scanner and a variety of other sensors, the gadget is able to project images in real time that enable users to interact with games in new ways.
Demonstrated in January and later at a pre-Xbox One event, gamers would for instance be able to see unexploded grenades in their peripheral vision, duck behind cover projected 'off-screen' or prepare for upcoming corners in racing games.
But despite an amazing reaction since its unveiling Microsoft says the device is unlikely to be released in the foreseeable future.
In a new interview with AusGamers, Albert Penello, head of product planning for Xbox One, said that the projet was "really super-neat" - but was not affordable for consumers.
"It's really super-neat if you're in the lab and you've got Microsoft money and you could totally set up this awesome lab, but... we looked at it, but for an average customer it's, like, thousands of dollars [for the set up]."
The IllumiRoom product is already drawing comparisons with Microsoft's conceptual 'Courier' digital journal, which also won huge praise online before ultimately being scrapped by the company.