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Grumpy Cat Signs Endorsement Deal With Friskies Pet Food

20/09/2013 14:05 BST | Updated 20/11/2013 10:12 GMT

Grumpy Cat has signed an endorsement deal, but don't expect her to be happy about it.

The Queen of Internet cats, famous for her perpetual scowl, is now the "spokescat" for a Friskies brand of cat food, Nestle Purina PetCare announced this week.

friskies

Cheer up, Grumpy cat

The endorsement comes in addition to her deal with Nestle Purina, which featured Grumpy Cat in an online video game series in March.

Grumpy Cat, whose real name is Tardar Sauce, also has a merchandise line, her own book and reportedly has a movie deal in the works.

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"She's very busy," Friskies spokeswoman Julie Catron told the Associated Press. "The first thing she'll do for us is receive the lifetime achievement award."

The feline internet star soared to stardom after the owner's brother, Bryan Bundesen, took her photo and posted it on Reddit in 2012.

Her frowning features rapidly became an Internet meme, usually accompanied with cheerful phrases like "if you're happy and you know it, go to Hell."

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