Asda Isn't Alone: The Disturbing Halloween Costumes That Mock Mental Health

26/09/2013 08:58 | Updated 06 October 2016

Asda has faced a furious backlash after it advertised a fancy dress outfit featuring someone covered in blood and brandishing a machete as a "mental patient fancy dress costume".

Following outrage on social media sites, including from one "stunned" mental health charity, the store offered "sincere apologies for the offence it has caused".

#MentalPatient Campaign Aims To Reverse Stigma After Uproar Over Halloween Costumes

The Huffington Post UK investigated whether Asda were alone in their tasteless portrayal of mental health patients...

  • 1 'Women's Mental Patient Costume'
    This 'Women's Mental Patient Costume' from depicts a ghostly figure in a torn night-dress and heavy make-up. Quite how this represents someone suffering from poor mental health is unclear, but the website helpfully includes a hospital wristband to clarify the theme.
  • 2 'Psychopath Crazy Mental Child Costume'
    Why not get the kids involved too?
  • 3 'Goin Out Of My Mind Costume'
    The three-piece, Goin' Out Of My Mind costume includes a blood splattered, stretch bengaline, two-way zip front dress with elongated straight jacket sleeves, adjustable buckles with uneven hemline, matching hat with "mental ward" detail and faux blood and latex wounds.
  • 4 'Insane Jane Adult Womens Costume'
    "Sexy" versions of perfectly normal things (sexy cat, sexy bunny, sexy lumberjack etc. etc.) always crop up at Halloween, but a "sexy" mental patient costume reaches a whole new level of just plain wrong.
  • 5 'Insane Asylum Adult Mens Costume'
    Asda, owned by US firm Walmart, has been forced to apologise in a series of tweets after selling a similar 'Mental Patient Costume'.
  • 6 'Adult Happy Hill Asylum Mental Patient Costume'
    Mental health charities have responded furiously to the depiction of mental health patients as being something to fear.
  • 7 'Anna Rexia Costume'
    It’s hard to imagine a deadly disorder being translated into a Halloween costume, let alone a sexy Halloween costume. Just when you thought it couldn't get any more inappropriate, the Anna Rexia costume features a black bodysuit style dress with a glittery, silk-screened skeleton print, bone headband, heart name tag, measuring tape ribbon belt, and the most shocking accessory of all - a matching measuring tape choker. Luckily it was swiftly pulled.
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